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Journal Article
A Note on the Relationship between Pricing and Capacity Decisions in Inventory Systems with Stochastic Demand
Production and Operations Management
Author(s)
We address the simultaneous determination of pricing and capacity investment strategies in a multi-period setting under demand uncertainty. In our model a monopolistic firm makes three decisions: capacity investment (or disinvestment), production (inventory), and price, all of which can be specified dynamically as a function of the state of the system. We analyze the optimal joint strategy and investigate the relationships between the main strategic decision variables: price and capacity. We consider models that allow for either bi-directional price changes or models with markdowns only. We show that the optimal capacity adjustment is given by a target interval policy: there is a (state dependent) target interval for each period such that capacity is adjusted ``as little as possible" to bring the available level into this interval. Once the capacity level is determined, we show that if bi-directional price changes are allowed, a modified-base-stock list price is the optimal inventory-pricing decision. In both cases we derive the structure of the optimal policy, and in the latter case we prove that capacity and price are strategic substitutes.
Date Published:
2011
Citations:
Allon, Gad, Assaf Zeevi. 2011. A Note on the Relationship between Pricing and Capacity Decisions in Inventory Systems with Stochastic Demand. Production and Operations Management. (1)143-151.