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Journal Article
Real Men Don't Eat Quiche: Regulation of Gender Expressive Choices in Men
Social Psychological and Personality Science
Author(s)
Everyday items
are imbued with subtle yet pervasive gender associations. For instance, sour
dairy products and products with rounded edges tend to be perceived as
relatively feminine, whereas meat and products with sharp edges tend to be
perceived as relatively masculine. In a series of studies, we find that men are
more likely to choose gender-congruent options (masculine foods and
angular-shaped items) when they have unconstrained time and attentional
resources than when these resources are constrained. In contrast, women
Date Published:
2010
Citations:
Gal, David, James Wilkie. 2010. Real Men Don't Eat Quiche: Regulation of Gender Expressive Choices in Men. Social Psychological and Personality Science. (4)291-301.