Real Men Don't Eat Quiche: Regulation of Gender Expressive Choices in Men

Everyday items are imbued with subtle yet pervasive gender associations. For instance, sour dairy products and products with rounded edges tend to be perceived as relatively feminine, whereas meat and products with sharp edges tend to be perceived as relatively masculine. In a series of studies, we find that men are more likely to choose gender-congruent options (masculine foods and angular-shaped items) when they have unconstrained time and attentional resources than when these resources are constrained. In contrast, women