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Journal Article
Marketing Modeling Reality and the Realities of Marketing Modeling
Marketing Letters
Author(s)
Date Published:
2010
Citations:
Coughlan, Anne, Chan Choi, Wujin Chu, Charles Ingene, Sridhar Moorthy, Paddy Padmanabhan, Jagmohan Raju, David Soberman, Richard Staelin, Z.John Zhang. 2010. Marketing Modeling Reality and the Realities of Marketing Modeling. Marketing Letters. (3)317-333.