Journal Article

Marketing Modeling Reality and the Realities of Marketing Modeling

Marketing Letters
Author(s)

Anne Coughlan

Chan Choi

Wujin Chu

Charles Ingene

Sridhar Moorthy

Paddy Padmanabhan

Jagmohan Raju

David Soberman

Richard Staelin

Z.John Zhang

Date Published: 2010
Citations: Coughlan, Anne, Chan Choi, Wujin Chu, Charles Ingene, Sridhar Moorthy, Paddy Padmanabhan, Jagmohan Raju, David Soberman, Richard Staelin, Z.John Zhang. 2010. Marketing Modeling Reality and the Realities of Marketing Modeling. Marketing Letters. (3)317-333.