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Author(s)

Aparna Labroo

Vanessa Patrick

We propose that a positive mood, by signaling that a situation is benign, might allow people to step back and take in the big picture. As a consequence, a positive mood might increase abstract construal and the adoption of abstract, future goals. In contrast, a negative mood, by signaling not only danger but also its imminence, might focus attention on immediate and proximal concerns and reduce the adoption of abstract, future goals.
Date Published: 2009
Citations: Labroo, Aparna, Vanessa Patrick. 2009. Psychological Distancing: Why Happiness Helps you See the BIg Picture. Journal of Consumer Research. (5)800-9.