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Case
Families, Fortunes, and Footwear: Reaching Out to the Fourth Generation of Brazil's Lupo S.A.
Author(s)
A successful third-generation family business explores whether or not to continue in business as a family into the fourth generation. If they do decide to move forward as a family business, how can they cultivate knowledge and interest among the forty-plus fourth-generation family members.
Date Published:
03/23/2009
Discipline:
Family Business
Key Concepts:
Family Business, Ownership, Succession, Cousin Groups
Citations:
Ward, John L., Sachin Waikar, CarolAdler Zsolnay. Families, Fortunes, and Footwear: Reaching Out to the Fourth Generation of Brazil's Lupo S.A.. 5-408-753 (KEL406).
