Inventing Brands: Opportunities at the Nexus of Semiotics and Intellectual Property

Author(s)

Duncan Berry

Laura DeWitt

Mark Dziersk

Date Published: 2008

Citations: Conley, James Gerard, Duncan Berry, Laura DeWitt, Mark Dziersk. 2008. Inventing Brands: Opportunities at the Nexus of Semiotics and Intellectual Property. Design Management Review. (2)58-69.

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Inventing Brands: Opportunities at the Nexus of Semiotics and Intellectual Property

Inventing Brands: Opportunities at the Nexus of Semiotics and Intellectual Property

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