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Case
Southwest Airlines Flight 1248 (B)
Author(s)
After the company's first aviation fatality, Southwest Airlines' CEO is faced with new and difficulty decisions. The alacrity and compassion that characterized the company's response serves as a paradigm for any organization facing a future crisis situation.
Date Published:
01/01/2007
Discipline:
Strategy
Key Concepts:
Crisis Management, Reputation Management, CEO Decision-making
Citations:
Diermeier, Daniel, Justin Heinze. Southwest Airlines Flight 1248 (B). 5-107-001(B) (KEL286).
