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Journal Article
Estimating Firm-Specific and Relational Properties in Interorganizational Relationships in Marketing
Journal of Business-to-Business Marketing
Author(s)
Date Published:
2006
Citations:
Anderson, James, Phillip Zerrillo, Lihua Wang. 2006. Estimating Firm-Specific and Relational Properties in Interorganizational Relationships in Marketing. Journal of Business-to-Business Marketing. (4)29-68.