Journal Article

Estimating Firm-Specific and Relational Properties in Interorganizational Relationships in Marketing

Journal of Business-to-Business Marketing
Author(s)

James Anderson

Phillip Zerrillo

Lihua Wang

Date Published: 2006
Citations: Anderson, James, Phillip Zerrillo, Lihua Wang. 2006. Estimating Firm-Specific and Relational Properties in Interorganizational Relationships in Marketing. Journal of Business-to-Business Marketing. (4)29-68.