Journal Article

The Role Played by the Broadening of the Marketing Movement in the History of Marketing

Journal of Public Policy and Marketing
Author(s)

Philip Kotler

Describes and chronologically orders the events in the broadening of marketing debate
Date Published: 2005
Citations: Kotler, Philip. 2005. The Role Played by the Broadening of the Marketing Movement in the History of Marketing. Journal of Public Policy and Marketing. (1)114-116.
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