Journal Article
The Role Played by the Broadening of the Marketing Movement in the History of Marketing
Journal of Public Policy and Marketing
Author(s)
Describes and chronologically orders the events in the broadening of marketing debate
Date Published:
2005
Citations:
Kotler, Philip. 2005. The Role Played by the Broadening of the Marketing Movement in the History of Marketing. Journal of Public Policy and Marketing. (1)114-116.