Journal Article

The Effects of Self-Construal and Commitment on Persuasion

Journal of Consumer Research
Author(s)

Nidhi Agrawal

Past research examining the effect of self-construal on persuasion has shown that advertising appeals that are consistent with consumers
Date Published: 2005
Citations: Agrawal, Nidhi. 2005. The Effects of Self-Construal and Commitment on Persuasion. Journal of Consumer Research. (4)841-849.
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