Journal Article
The Effects of Self-Construal and Commitment on Persuasion
Journal of Consumer Research
Author(s)
Past research examining the effect of self-construal on persuasion has shown that advertising appeals that are consistent with consumers
Date Published:
2005
Citations:
Agrawal, Nidhi. 2005. The Effects of Self-Construal and Commitment on Persuasion. Journal of Consumer Research. (4)841-849.