Book Chapter

Making Business Marketing More Prominent in Master's Programs: Reply to Earl D. Honeycutt, Jr.

Author(s)

James Narus

James Anderson

Reprint from 1998 publication Journal of Business-to-Business Marketing, 5(1/2), 109-112.
Date Published: 2004
Citations: Narus, James, James Anderson. 2004. Making Business Marketing More Prominent in Master's Programs: Reply to Earl D. Honeycutt, Jr..
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