Book Chapter
Making Business Marketing More Prominent in Master's Programs: Reply to Earl D. Honeycutt, Jr.
Author(s)
Reprint from 1998 publication Journal of Business-to-Business Marketing, 5(1/2), 109-112.
Date Published:
2004
Citations:
Narus, James, James Anderson. 2004. Making Business Marketing More Prominent in Master's Programs: Reply to Earl D. Honeycutt, Jr..