Book Chapter

The Elaboration Likelihood Model of Persuasion

Author(s)

Richard Petty

Derek D. Rucker

George Bizer

John Cacioppo

Date Published: 2003
Citations: Petty, Richard, Derek D. Rucker, George Bizer, John Cacioppo. 2003. The Elaboration Likelihood Model of Persuasion.
Print

Get to know more about our programs and community.

ATTEND AN EVENT