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Journal Article
Individual Marketing with Imperfect Targetability
Marketing Science
Author(s)
Winner of the Frank M. Bass Award and the John D.C. Little Award
Date Published:
2001
Citations:
Chen, Yuxin, Chakravarthi Narasimhan, Z.John Zhang. 2001. Individual Marketing with Imperfect Targetability. Marketing Science. (1)23-41.