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Author(s)

Yuxin Chen

Chakravarthi Narasimhan

Z.John Zhang

Winner of the Frank M. Bass Award and the John D.C. Little Award
Date Published: 2001
Citations: Chen, Yuxin, Chakravarthi Narasimhan, Z.John Zhang. 2001. Individual Marketing with Imperfect Targetability. Marketing Science. (1)23-41.