Journal Article

Individual Marketing with Imperfect Targetability

Marketing Science
Author(s)

Yuxin Chen

Chakravarthi Narasimhan

Z.John Zhang

Winner of the Frank M. Bass Award and the John D.C. Little Award
Date Published: 2001
Citations: Chen, Yuxin, Chakravarthi Narasimhan, Z.John Zhang. 2001. Individual Marketing with Imperfect Targetability. Marketing Science. (1)23-41.