Start of Main Content
Journal Article
Why is the Trivial Important? A Reasons-Based Account for the Effects of Trivial Attributes on Choice
Journal of Consumer Research
Author(s)
Date Published:
2000
Citations:
Brown, Christina, Gregory Carpenter. 2000. Why is the Trivial Important? A Reasons-Based Account for the Effects of Trivial Attributes on Choice. Journal of Consumer Research. (4)372-385.