Journal Article

Why is the Trivial Important? A Reasons-Based Account for the Effects of Trivial Attributes on Choice

Journal of Consumer Research
Author(s)

Christina Brown

Gregory Carpenter

Date Published: 2000
Citations: Brown, Christina, Gregory Carpenter. 2000. Why is the Trivial Important? A Reasons-Based Account for the Effects of Trivial Attributes on Choice. Journal of Consumer Research. (4)372-385.