Article

The Four Ds of Effective Positioning: Defining, Differentiating, Deepening, and Defending

Financial Times
Author(s)

Brian Sternthal

Alice M. Tybout

Date Published: 1998
Citations: Sternthal, Brian, Alice M. Tybout. 1998. The Four Ds of Effective Positioning: Defining, Differentiating, Deepening, and Defending. Financial Times.
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