Article
The Four Ds of Effective Positioning: Defining, Differentiating, Deepening, and Defending
Financial Times
Author(s)
Brian Sternthal
Alice M. Tybout
Date Published:
1998
Citations:
Sternthal, Brian
,
Alice M. Tybout
. 1998. The Four Ds of Effective Positioning: Defining, Differentiating, Deepening, and Defending.
Financial Times
.