Journal Article

A Dynamic Model of Channel Member Strategies for Marketing Expenditures

Marketing Science
Author(s)

Dipak C. Jain

Pradeep Chintagunta

Date Published: 1992
Citations: Jain, Dipak C., Pradeep Chintagunta. 1992. A Dynamic Model of Channel Member Strategies for Marketing Expenditures. Marketing Science. (2)168-187.
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