Journal Article

A Dynamic Model of Channel Member Strategies for Marketing Expenditures

Marketing Science
Author(s)

Dipak C. Jain

Pradeep Chintagunta

Date Published: 1992
Citations: Jain, Dipak C., Pradeep Chintagunta. 1992. A Dynamic Model of Channel Member Strategies for Marketing Expenditures. Marketing Science. (2)168-187.