Journal Article

Cross-National Analysis of Diffusion of Consumer Durables

Journal of Marketing
Author(s)

Dipak C. Jain

Hirokazu Takada

Date Published: 1991
Citations: Jain, Dipak C., Hirokazu Takada. 1991. Cross-National Analysis of Diffusion of Consumer Durables. Journal of Marketing. (2)48-54.
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