Journal Article
Cross-National Analysis of Diffusion of Consumer Durables
Journal of Marketing
Author(s)
Dipak C. Jain
Hirokazu Takada
Date Published:
1991
Citations:
Jain, Dipak C., Hirokazu Takada. 1991. Cross-National Analysis of Diffusion of Consumer Durables.
Journal of Marketing
. (2)48-54.