Competitce Strategies for Late Entry into a Market with a Dominant Brand

Author(s)

Kent Nakamoto

Date Published: 1990

Citations: Carpenter, Gregory, Kent Nakamoto. 1990. Competitce Strategies for Late Entry into a Market with a Dominant Brand. Management Science. (10)1268-1278.

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Competitce Strategies for Late Entry into a Market with a Dominant Brand

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