Article

The Role of Doctoral Programs in the Generation and Dissimation of Marketing Knowledge (position paper included in TaskForce summary report Journal of Marketing)

Author(s)

Alice M. Tybout

Kent Monroe

Bart Weitz

Date Published: 1988
Citations: Tybout, Alice M., Kent Monroe, Bart Weitz. 1988. The Role of Doctoral Programs in the Generation and Dissimation of Marketing Knowledge (position paper included in TaskForce summary report Journal of Marketing).
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