Article
The Role of Doctoral Programs in the Generation and Dissimation of Marketing Knowledge (position paper included in TaskForce summary report Journal of Marketing)
Author(s)
Date Published:
1988
Citations:
Tybout, Alice M., Kent Monroe, Bart Weitz. 1988. The Role of Doctoral Programs in the Generation and Dissimation of Marketing Knowledge (position paper included in TaskForce summary report Journal of Marketing).