Skip to main content

Apply by June 4 for the Executive MBA and the Evening & Weekend MBA Fall 2025 terms ›

Faculty
Staff
Alumni
Companies + Recruiters
Media
Students
Quick Links
Events near me
Global options
Locations
Tuition and financing

The Experience
The Experience

A Kellogg MBA is your gateway to a global community, countless personal and professional opportunities and access to the sharpest minds in business.
Explore the Kellogg Experience
People⁠

Campuses⁠

Career Impact⁠

Global Opportunities⁠

Community⁠

History + Legacy⁠

Convocation Ceremony⁠
Academic Expertise

AI + Data Analytics

Family Business

Social Impact + Sustainability

Entrepreneurship

Healthcare

PE/VC
Degree Programs
Degree Programs

Choose from a range of full-time or part-time programs, and discover why Kellogg is the place where collaboration fuels innovation and next-level leadership.
Explore MBA + degree programs
Full-Time MBA⁠

Evening & Weekend MBA⁠

Executive MBA⁠

Master in Management⁠

Doctoral⁠

Certificate Program for Undergraduates⁠
Which Program is Right for Me?

Admissions Events

Academic Calendars
Executive Education
Executive Education

Upskill, reskill or grow your professional development with our Executive Education programming, designed for individuals and organizations.
Explore Executive Education
Online Programs⁠

Programs for Individuals⁠

Nonprofit Programs⁠

Programs for Groups⁠

The Kellogg Advantage⁠
Contact Executive Education

Request a Brochure

Find a Program
News
News + Stories

Get the latest Kellogg news, blog stories and school announcements.
Read News + Stories
Alumni Network⁠

Career Journeys⁠

Global Impact⁠

Student Stories⁠

Applying to Kellogg⁠

Community⁠
Publications and blogs

Kellogg Magazine

Kellogg Insight

See All News + Stories
Academics + Research
Academics + Research

Our globally recognized faculty regularly pioneer research that shapes the future of businesses and drives innovation across the global marketplace.
Explore Academics + Research
Faculty Directory⁠

Institutes + Centers⁠

Academic Departments⁠

Research + Books⁠

Case Studies⁠

Seminars + Events⁠

Faculty Teaching Awards⁠

Faculty Recruiting⁠

Kellogg Insight⁠
Admissions
Admissions + Financial Aid

Ready to start your journey to Kellogg? Find all the information you need to craft a successful application.
Explore admissions + aid
Full-Time MBA⁠

Evening + Weekend MBA⁠

Executive MBA⁠

Deferred Enrollment⁠

Master in Management⁠

PhD / Doctoral⁠

Undergraduate Certificate⁠
Additional resources

Tuition + Financial Aid

Admissions Events

Apply Now
APPLY

Quick Links

Events near me
Global options
Locations
Tuition and financing

The Experience
Academic Expertise
Degree Programs
Executive Education
News
Publications and blogs
Academics + Research
Admissions
Additional resources

Faculty
Staff
Alumni
Companies + Recruiters
Media
Students

Directions
Contact
Events

Apply by June 4 for the Executive MBA and the Evening & Weekend MBA Fall 2025 terms ›

Start of Main Content

Home / Faculty research + pu... / Myth and Meaning in M...

Book Chapter

Myth and Meaning in Marketing

Author(s)

Sidney Levy

Date Published: 1974

Citations: Levy, Sidney. 1974. Myth and Meaning in Marketing.

Print

Get to know more about our programs and community.

ATTEND AN EVENT

Kellogg School of Management

Northwestern University
2211 Campus Drive
Evanston, IL 60208
847.491.3300

Contact Us
Maps & Directions
Kellogg Store

Campuses

Chicago, IL
Evanston, IL
Miami, FL

Global Network Campuses

Beijing
Hong Kong
Toronto
Vallendar

Apply Now
Request Information
Attend an Event

LinkedIn
Facebook
Instagram
Twitter/X
YouTube

© Kellogg School of Management at Northwestern UniversityAll rights reserved.

Privacy Statement
Accessibility Feedback
Sitemap