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Faculty and Research News and Media

Our faculty are recognized for their insightful analyses and their ability to push the frontier of thought within their respective academic disciplines and professions. Explore research published by Kellogg Faculty and featured in top-tier peer reviewed journals.
DATE PUBLICATION TITLE FACULTY
April 19, 2019 Chicago Tribune Sears hoping DieHard can power sales of everything from garden tools to camping gear Kevin McTigue
April 17, 2019 Marketplace Why Retailers Love The Term “Pre-Owned” Alexander Chernev
April 16, 2019 Chicago Tribune As weed goes legit, '4/20 has become like a Black Friday kind of holiday' — Chicago's April 20 marijuana fest surging Timothy Calkins
April 08, 2019 Forbes Whiskey, Swords And House Lannister Coin Purses: Yes, Winter Is Coming, And So Is The Merch Alexander Chernev
April 04, 2019 CMO.com Journey Mapping Can Guide You To A Stronger Brand Kevin McTigue
March 26, 2019 Inc. When to Kill a Brand: The End of Bank of America's US Trust Timothy Calkins
March 20, 2019 NPR Statisticians' Call To Arms: Reject Significance And Embrace Uncertainty! Blake McShane
March 18, 2019 Inc. Guarantee Your Next Presentation Will Go Well With This Presentation Hack Timothy Calkins
March 09, 2019 Forbes It Takes Status To Succeed In The U.S. Wine Business, Says Two Academic Researchers Gregory Carpenter
March 05, 2019 The Washington Post ‘The silence is deafening’: Major brands avoid Trump even as he promotes them from the White House Timothy Calkins
March 05, 2019 Harvard Business Review What the Wine Industry Understands About Connecting with Consumers Gregory Carpenter
March 04, 2019 Forbes Learning As A Service: Lifelong Learning In A Software And Services World Mohanbir Sawhney
February 28, 2019 CNN.com Is the Trump brand worth $4 billion? Timothy Calkins
February 27, 2019 Harvard Business Review 4 Ways Sales Teams Could Get More Value Out of AI Andris Zoltners
February 26, 2019 Crain’s Chicago Business Turns out that, to run a food company, you have to invest in food Timothy Calkins
February 25, 2019 CNN.com Samsung's foldable phone isn't about making money — and that's the whole point Mohanbir Sawhney
February 15, 2019 Inc. What Business Leaders Can Learn From Bud Light's Ad on Corn Syrup Timothy Calkins
February 07, 2019 The New York Times 6 Steps to Turn Regret Into Self-Improvement Neal Roese
February 07, 2019 Inc. 3 Questions to Ask Before Creating Your Next Presentation Timothy Calkins
January 31, 2019 Forbes How To Ambush Super Bowl Advertising Derek D. Rucker

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