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Faculty and Research News and Media

Our faculty are recognized for their insightful analyses and their ability to push the frontier of thought within their respective academic disciplines and professions. Explore research published by Kellogg Faculty and featured in top-tier peer reviewed journals.
DATE PUBLICATION TITLE FACULTY
November 08, 2019 Business Insider How to prepare for 5 important career moments, according to experts at Kellogg School of Management Rob Apatoff, Timothy Calkins, Victoria Medvec, Ellen Taaffe, Craig Wortmann
October 25, 2019 The New York Times Women Get an Unwanted Surprise by Mail: You’re Pregnant! (They’re Not.) Eric T. Anderson
October 24, 2019 Business Insider Using storytelling to persuade people to buy a product can backfire. Here's when it should be done. Derek D. Rucker
October 20, 2019 Marketing Daily Surprise: Storytelling In Ads Not Always Best Choice Derek D. Rucker
October 18, 2019 Fortune Forget the Decorative Gourds, Pumpkin Spice Is the True Sign of the Season Bobby Calder
October 17, 2019 Huffington Post The Cosmic Crisp Is Trying To Become America's Most Popular Apple Timothy Calkins
October 14, 2019 Quartz Why first impressions matter even more for groups Rima Toure-Tillery
October 10, 2019 Forbes Data Curiosity: How To Cultivate An Inquisitive Workforce Thomas O'Toole
October 07, 2019 The Washington Post The District may approve one of the nation’s highest taxes on sugary drinks Anna Tuchman
October 04, 2019 CNN.com The McRib is back. Here’s why McDonald’s doesn’t sell it year-round Alexander Chernev
October 01, 2019 Strategic Finance The Financial Value of a Brand Bobby Calder
September 27, 2019 Forbes Proving the Value of Luxury Brands Bobby Calder
September 20, 2019 Crain’s Chicago Business Seltzer standout White Claw draws fire from Big Beer Timothy Calkins
September 17, 2019 Forbes When To fire Your Customers: A Study Of Customer Lifetime Value Can Lead To Some Startling Actions Robert Blattberg
September 16, 2019 Forbes The Importance of Value Abstraction in Artificial Intelligence For Business Leaders Mohanbir Sawhney
September 10, 2019 Kellogg Insight First Impressions Matter for Groups, Too Rima Toure-Tillery
September 10, 2019 CNN.com Apple is playing catchup. New iPhones won’t help Mohanbir Sawhney
September 05, 2019 Quartz These millennials were so burned out, they’re building a startup to combat burnout Mohanbir Sawhney
September 05, 2019 Kellogg Insight Is Your Digital-Advertising Strategy Paying Off? Brett Gordon
September 03, 2019 Kellogg Insight Too Many Options? Here’s a Data Visualization Technique That Can Lead to Better Decisions. Steven L. Franconeri

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