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Faculty and Research News and Media

Our faculty are recognized for their insightful analyses and their ability to push the frontier of thought within their respective academic disciplines and professions. Explore research published by Kellogg Faculty and featured in top-tier peer reviewed journals.
DATE PUBLICATION TITLE FACULTY
June 03, 2021 Forbes When do people take huge risks? Derek D. Rucker
June 03, 2021 Fast Company This is the Hidden Cost of Gaining Expertise Loran Nordgren, Derek D. Rucker
June 02, 2021 The Washington Post America’s Largest Beer Company Will Buy the Country a Round if it Hits Biden’s July 4 Vaccination Goal Timothy Calkins
May 13, 2021 The Gary Bisbee Show EP 09: Aligning Healthcare with Consumer Strategy Gregory Carpenter
May 06, 2021 Crain's Chicago Business Home Run Inn’s Current Frozen Pizza Count: 80,000 Per Day Kevin McTigue
May 03, 2021 Kellogg Insight When It Comes to Investing in Product Innovation, Large CPG Companies Could Learn a Lot from Their Smaller Competitors Gregory Carpenter
May 02, 2021 The Wall Street Journal The Pandemic Prompted Them to Return Home—Now They’re Staying Neal Roese
April 30, 2021 Adweek Inside the Noid’s Dark Past—and Why Domino’s Brought Him Back Anyway Timothy Calkins
April 20, 2021 Forbes Where Stars Fall Short: The Positivity Problem With Online Ratings Loran Nordgren, Derek D. Rucker
April 16, 2021 Crain’s Chicago Business A new sugar substitute that sounds almost too good to be true Jim Lecinski
April 07, 2021 CNBC Budweiser and other brands are urging people to get the Covid vaccine so we can return to normal Timothy Calkins
April 01, 2021 Forbes Volkswagen’s April Fools’ Stunt Misses The Mark—And An Opportunity To Earn Back Trust Timothy Calkins
April 01, 2021 CNN Peeps are back with a vengeance Timothy Calkins
March 31, 2021 Self 9 Small Ways to Let Go of Regret (Even When It’s Hard) Neal Roese
March 31, 2021 Forbes Making AI And Analytics Work For Your Business: A Q&A With Eric Anderson Eric T. Anderson, Brian Uzzi
March 30, 2021 The Wall Street Journal Nike Files Lawsuit Over Lil Nas X’s Satan Shoes Timothy Calkins
March 29, 2021 Kellogg Insight So Your Company Isn’t Getting the Most out of Analytics and AI. Here’s What to Do. Eric T. Anderson
March 24, 2021 Insider MyPillow has spent $3.6 million on Facebook ads in 2021 — and spending spikes whenever founder Mike Lindell gets bad press, data shows Jim Lecinski
March 01, 2021 Kellogg Insight TV Advertising Is Usually Not Worth It Anna Tuchman
February 24, 2021 Kellogg Insight How Has Digital Film Changed the Moviegoing Experience? Eric T. Anderson, Brett Gordon

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