Rima Touré-Tillery is an associate professor of marketing at the Kellogg School of Management at Northwestern University. She holds a Ph.D. from the University of Chicago, and an MBA from the University of Notre Dame, and has prior professional experience in the commercial lending industry in both finance and marketing functions.
Professor Touré-Tillery studies the role of the self in motivation. Her research examines the processes through which people’s thoughts and ideas about themselves (i.e., self-concept) influence their tendency to engage in virtuous behaviors such as giving money to charity, eating healthy foods, taking steps to protect themselves from diseases, or refraining from cheating. She uses experimental and survey methods in laboratory, online, and field settings to investigate behaviors that have practical implications for marketers, managers, educators, public policymakers, and consumers themselves.
Professor Touré-Tillery’s work has produced peer-reviewed articles in top marketing and psychology journals such as the Journal of Personality and Social Psychology, the Journal of Consumer Research, the Journal of Marketing, and the Journal of Experimental Psychology: General. Additionally, her research findings have been featured in several major media outlets including The Wall Street Journal, Forbes, The Hill, Harvard Business Review, and Fast Company.
Consumer behavior, self- diagnosticity, illusion of impact, motivation, prosocial behavior, ethical behavior, social inference.