Rima Touré-Tillery joined the marketing faculty at the Kellogg School of Management in 2013 as the Donald P. Jacobs Scholar and Assistant Professor of Marketing. Professor Touré-Tillery holds a PhD from the University of Chicago, an MBA from the University of Notre Dame, and has prior professional experience in the commercial lending industry as a financial analyst, marketing manager and marketing director.
Professor Touré-Tillery’s research is at the intersection of motivation and self-perception, with implications for marketers, managers, educators, and public policy makers. She uses experimental and survey methods to examine two key drivers of motivation: (a) the perception of self-diagnosticity—the extent to which people believe an action is indicative of the type of person they are, and (b) the illusion of impact—the extent to which people believe an action contributes to the attainment of their goal. Her research investigates a wide range of self-regulatory behaviors, such as charitable giving, ethical consumption, healthy eating, saving, voting, and cheating.
Professor Touré-Tillery’s work has produced peer-reviewed articles in top marketing and psychology journals such as the Journal of Personality and Social Psychology, the Journal of Marketing, and the Journal of Experimental Psychology: General. Additionally, several media outlets have featured her research findings, including The Wall Street Journal, The Hill, Chicago Magazine, The New Yorker, and The Boston Globe.
Consumer behavior, self- diagnosticity, illusion of impact, motivation, prosocial behavior, ethical behavior, social inference.