Artem Timoshenko
Associate Professor of Marketing
Artem Timoshenko is an Associate Professor of Marketing at the Kellogg School of Management, Northwestern University. His research examines how emerging technologies are reshaping innovation, customer engagement, and marketing strategies. Current projects focus on how generative AI can facilitate new product development and on using data-driven personalization to accelerate marketing effectiveness. Professor Timoshenko collaborates closely with industry partners to identify high-impact challenges, develop novel methodological approaches, and design proof-of-concept studies that generate actionable insights.
Professor Timoshenko holds a Ph.D. in Marketing from MIT Sloan School of Management, an M.A. in Economics from New Economic School, and a Diploma in Applied Mathematics and Computer Science from Moscow State University.
- Targeted Marketing
- Data-Driven Product Design
- Pricing and Markdown Optimization
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Chairs’ Core Course Teaching Award (Kellogg)
MSI Young Scholar Award, ISMS Marketing Science Institute (MSI)
Frank M. Bass Dissertation Paper Award, Finalist
John D.C. Little Best Paper Award, Finalist
Robert D. Buzzell Best Paper Award, Finalist, ISMS Marketing Science Institute (MSI)
Marketing Science Institute (MSI) Research Priorities Award, Marketing Science Institute
ISMS Doctoral Dissertation Proposal Award, INFORMS Marketing Science
MSI Alden G. Clayton Doctoral Dissertation Proposal Award
AMA-Sheth Foundation Doctoral Consortium Fellow
Topics in Quantitative Marketing (MKTG-552-0)
This seminar required of 2nd-4th year students exposes students to working papers in current areas of active research. Students read, present, and discuss recent papers with the goal of improving their ability to evaluate a paper's academic contribution and managerial relevance and to further extend their knowledge of models and methods.
Marketing Management (MKTG-430-0)
This course takes an analytical approach to the study of marketing problems of business firms and other types of organizations. Attention focuses on the influence of the marketplace and the marketing environment on marketing decision making; the determination of the organization's products, prices, channels and communication strategies; and the organization's system for planning and controlling its marketing effort.
