Artem Timoshenko is an Assistant Professor of Marketing at the Kellogg School of Management, Northwestern University. He develops and applies quantitative methods to improve marketing practice and product development. Professor Timoshenko’s research relies on field experiments and proof-of-concept studies with close industry collaborations. His recent work covers retail, financial services, automotive, and technology industries with a focus on marketing strategy, analytics and customer insights.
Professor Timoshenko holds a Ph.D. in Marketing from MIT Sloan School of Management, an M.A. in Economics from New Economic School, and a Diploma in Applied Mathematics and Computer Science from Moscow State University.
Targeted Marketing, Data-Driven Product Design, Pricing and Markdown Optimization