Jacob (Jake) Teeny is an Assistant Professor of Marketing at the Kellogg School of Management, specializing in the study of consumer behavior. His work focuses on three areas: the factors that affect the likelihood and influence of consumer word of mouth, the elements that make advertising more or less persuasive, and the psychological processes that shape the way people perceive themselves and others. To do this, he draws upon his background in the behavioral sciences to use a variety of methodologies, such as experimental and longitudinal studies, text analysis, field research, and more, in order to provide insight on questions valuable to both academics and practitioners. With empirical research published in top psychology and marketing journals and multiple handbook chapters, Jake aims to develop a scientific understanding of what makes companies, brands, and their products popular and influential.
In addition to Jake’s scholarly work, he regularly translates scientific findings for the public domain, where he has been featured on various media outlets, interviews, and online courses. He is also the author of the website, Everyday Psych, where he explains how the findings from behavioral research can be used to enhance your everyday life.
For more information about his work, creative projects, and free eBooks and classes, please see: www.everydaypsych.com.
Word of Mouth, Persuasion, Consumer Metacognition, Lay Theories, Ethical Consumerism
Advertising Strategy, Consumer Behavior