Jacob (Jake) Teeny is an Assistant Professor of Marketing at the Kellogg School of Management, specializing in the study of consumer behavior. For years, he has researched the psychological factors that increase consumers’ word of mouth, the elements that make advertising more or less persuasive, and the inferential processes that shape the way consumers perceive themselves and others. To do this, he draws on his extensive training in both social psychology and marketing. With empirical research published in psychology and marketing journals, Jake aims to develop a scientific understanding of what makes companies, brands, and their products/services popular and influential.
In addition to Jake’s scholarly work, he regularly translates scientific findings for the public domain, where he has been featured on various media outlets, podcasts, and online courses. He is also the author of a weekly blog that applies behavioral research to enhancing people’s everyday life.
For more information about his work, creative projects, and free eBooks and classes, you can find more at www.everydaypsych.com.