Currently Birju is an adjunct lecturer of Product Management at Kellogg. Prior to academia, Birju was the former head of product at Uber Health, which leverages Uber's on-demand network to efficiently move people, workers and goods to medical facilities with the goal of providing access to medical transportation to increase adherence.

Prior to this role, Birju owned multiple groups at Uber that look to solve the most difficult real-world problems with advanced technologies like AI, computer vision and sensing and perception. Problem examples include making sure we can pick you up on the right side of the street, square foot accuracy of GPS, a rider or driver identities, predicting/preventing accidents, and much more.

Previously, Birju was a product manager at Climate Corporation directing their digital yield products. Birju has launched more than 10 products that attribute to about $3B in revenue over the last decade. Birju has also advised clients on transformational digital strategies for their product roadmaps.

His current product focus is on machine data, machine learning and artificial intelligence platforms for multiple consumer and enterprise use cases.

Birju hopes to work with students who are eager to achieve scale and see ideas to execution either as product innovators in large organizations or as early-stage founders. His philosophy is to teach product strategy, product planning and product management through a case and action learning approach. His classes teach student teams to build excellent products for their customers, either in a startup or a large corporate setting, while providing context of how product organizations are run at large corporations.

Birju holds an MBA from the Massachusetts Institute of Technology, Sloan School of Business, where he was a McGovern Scholar and a Legatum Scholar. Birju is a graduate of Northwestern University with a BSE in Industrial Engineering.

Research: Business Innovation, Digital Marketing, Enterprise Analytics, Machine Learning, Sensors, AI

Professional: Product strategy, Business Innovation, Digital Marketing, Product in AI

• MBA, 2012, MIT Sloan School of Business
• B.S.E., 2005, Industrial Engineering, Northwestern University

Generative AI: Executive Strategies to Unlock Enterprise Value

The speed of adoption and the impact of generative AI presents massive opportunities as well as challenges, with early adopters – and early winners – coming from a variety of industries. Through a powerful mix of lectures, original frameworks, case studies and hands-on learning, leaders in different roles, industries and functions will gain a comprehensive understanding of the foundation of generative AI and its practical applications – with a focus on use cases across the enterprise value chain.

Building and Scaling Intelligent Products: An Entrepreneurial And GenAI Perspective (ENTRX-960-0)

Product Management for Technology Companies: An Entrepreneurial Perspective (MKTG-458-0)
Product Management for Technology Companies provides the conceptual frameworks, tools and hands-on experience to become successful product managers in technology companies. With a holistic and entrepreneurial perspective of product management, the course provides an end-to-end view of all major aspects of product management and product marketing. Topics include product opportunity analysis, product discovery, business model design, agile product development, go-to-market strategy, whole offer design, ecosystem management, product planning and managing products as an ongoing business. This comprehensive approach prepares students for various product-focused roles, including product management, product marketing, product planning and business development. The case studies and assignments in the course are all developed at Kellogg and designed specifically for the course. Assignments include a wireframing assignment, a SaaS economics quantitative assignment and a product roadmapping assignment. The case studies and course content reflect a balance between product management in large technology companies versus smaller technology startup companies.

Product Management for Technology Companies: An Entrepreneurial Perspective (MEM-430-0)
Please see Caesar for the description of this course.

Technical Product Management (MBAI-420-5)
Technical product management frameworks and delivery methodologies can only get you so far in being an effective product team member. This course aims to focus on the collaborative aspects of working with a cross functional team to deliver a customer and market-focused product within the AI space by replicating a product team environment.

Field Study (ENTR-498-0)
Field Studies include those opportunities outside of the regular curriculum in which a student is working with an outside company or non-profit organization to address a real-world business challenge for course credit under the oversight of a faculty member.