Currently Birju is a clinical assistant professor of Product Management and AI at Kellogg.  Birju Shah is a seasoned product leader, entrepreneur, and educator with over 15 years of experience in building and scaling innovative AI and ML products for various industries and use cases. He is the CEO of Loam, an AI-powered sustainability platform that helps companies accelerate their environmental and social impact, while also enhancing their stakeholder value chain. He is also a Clinical Assistant Professor of Product and AI at Northwestern University - Kellogg School of Management, where he teaches and mentors students and executives on how to design, develop, and deploy intelligent products including, but not exclusive to AI and ML products and platforms.  He has been a CPO, CEO, and President, while an academic professor for the last decade.  

Prior to Loam, Birju was the head of healthcare products at Uber and the head of product for ML/AI at Uber, where he managed large product, data, and engineering teams that built over 10 products used by 2 billion people worldwide with an attributed total market cap value of over $3 billion. He also has experience in starting his own ventures, working at large tech organizations in their early and mature stages, and transforming various commercial organizations via private equity buyouts. His approach to launching and evolving products is based on data-driven decision-making, digital transformation, and achieving large outcomes. Birju is passionate about using technology for long-term sustainability and equity up-leveling, and is actively seeking a mission-driven public board role that leverages his expertise in AI, ML, and sustainability governance.

Birju holds an MBA from the Massachusetts Institute of Technology, Sloan School of Business, where he was a McGovern Scholar and a Legatum Scholar. Birju is a graduate of Northwestern University with a BSE in Industrial Engineering.

Research: Business Innovation, Digital Marketing, Enterprise Analytics, Machine Learning, Sensors, AI

Professional: Product strategy, Business Innovation, Digital Marketing, Product in AI

• MBA, 2012, MIT Sloan School of Business
• B.S.E., 2005, Industrial Engineering, Northwestern University

Product Management

Product Strategy

Machine Learning

AI

Sustainability

Founder & Startup

Alternative Asset Investment

EMBA: Leading into the Future

Elevate your leadership in a world transformed by digital innovation and generative AI. Designed for Kellogg Executive MBA alumni, EMBA: Leading into the Future offers a deep dive into how to strategically navigate today’s complex business landscape. With exclusive insights from Kellogg’s esteemed faculty, discover how to harness emerging technologies and lead at the highest levels with enhanced creativity and confidence.

Generative AI: Executive Strategies to Unlock Enterprise Value

The speed of adoption and the impact of generative AI presents massive opportunities as well as challenges, with early adopters – and early winners – coming from a variety of industries. Through a powerful mix of lectures, original frameworks, case studies and hands-on learning, leaders in different roles, industries and functions will gain a comprehensive understanding of the foundation of generative AI and its practical applications – with a focus on use cases across the enterprise value chain.

Building and Scaling Intelligent Products: An Entrepreneurial And GenAI Perspective (ENTRX-960-0)

Field Study (MKTG-498-0)
Field Studies include those opportunities outside of the regular curriculum in which a student is working with an outside company or non-profit organization to address a real-world business challenge for course credit under the oversight of a faculty member.

Product Management for Technology Companies: An Entrepreneurial Perspective (MKTG-458-0)
Product Management for Technology Companies provides the conceptual frameworks, tools and hands-on experience to become successful product managers in technology companies. With a holistic and entrepreneurial perspective of product management, the course provides an end-to-end view of all major aspects of product management and product marketing. Topics include product opportunity analysis, product discovery, business model design, agile product development, go-to-market strategy, whole offer design, ecosystem management, product planning and managing products as an ongoing business. This comprehensive approach prepares students for various product-focused roles, including product management, product marketing, product planning and business development. The case studies and assignments in the course are all developed at Kellogg and designed specifically for the course. Assignments include a wireframing assignment, a SaaS economics quantitative assignment and a product roadmapping assignment. The case studies and course content reflect a balance between product management in large technology companies versus smaller technology startup companies.

Technical Product Management (MBAI-420-5)
Technical product management frameworks and delivery methodologies can only get you so far in being an effective product team member. This course aims to focus on the collaborative aspects of working with a cross functional team to deliver a customer and market-focused product within the AI space by replicating a product team environment.

Field Study (ENTR-498-0)
Field Studies include those opportunities outside of the regular curriculum in which a student is working with an outside company or non-profit organization to address a real-world business challenge for course credit under the oversight of a faculty member.