David Schonthal is a Clinical Associate Professor of Innovation & Entrepreneurship at Northwestern University's Kellogg School of Management, where he teaches courses in new venture creation, design thinking, business acquisition, healthcare entrepreneurship, corporate innovation and creativity. He also serves as the Faculty Director of Kellogg's Zell Fellows Program, a selective venture accelerator program designed to help student entrepreneurs successfully launch or aquire new businesses.
Outside of Kellogg David is a Senior Director of Business Design at IDEO, David focuses his attention on helping organizations build and launch new ventures, design transformational new business models, and establish novel go-to-market strategies for products and services. During his time at IDEO, David has helped develop platforms such as the Startup-in-Residence program and currently advises Design for Ventures (D4V), an IDEO-affiliated venture capital fund that supports design-focused Japanese startups. David also currently serves as an Operating Partner at Pritzker Group Venture Capital where he invests in consumer, enterprise and healthcare technology startups.
Prior to his time in Chicago, David spent nearly a decade in the venture capital and start-up world as a partner at Fusion Ventures and Director of Strategy and Venture Development for Tavistock Life Sciences, both based in San Diego, California. He has also held numerous senior operating roles at startups in the technology and life sciences sectors.
David is a co-founder of MATTER, a 25,000-square-foot innovation center in downtown Chicago focused on catalyzing and supporting healthcare entrepreneurship and serves as a member of Chicago Mayor Rahm Emanuel's technology, innovation and entrepreneurship council, ChicagoNext. He is a contributing writer to Forbes, Inc., and Fortune Magazines, authoring articles on corporate entrepreneurship, innovation and business design. David has received several awards for his work, including a Kellogg Faculty Impact Award for excellence in teaching and his new venture creation course being named "Best Elective" course by Kellogg EMBA students in 2018 and 2019. David has also been honored on Crain's Chicago Business magazine's "40 Under 40" list and as part of the "Techweek 100."
David earned his MBA from The Kellogg School of Management at Northwestern University and his BA in International Relations from Boston University.
If all else fails, David's Plan B is to use his booming baritone to break into the lucrative voiceover world.
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Leadership at the enterprise level means rising to the challenge. No longer is your growth linear — it’s exponential. The focus moves past the single team or unit to the enterprise as a whole, beyond functional skills to strategic decisions based on a broader perspective. Kellogg Executive Education’s Enterprise Leadership Program prepares you to lead at height and scale and helps you develop an anticipatory mindset.
The Kellogg Executive Development Program transforms organizational leaders. It equips top-performing, mid-level to senior managers to make decisions and take strategic action based upon both traditional and innovative business practices. Participants build skills and awareness as they realize their potential for assuming general management roles.
New Venture Discovery is designed to help students navigate the earliest stages of starting a new venture beginning with the identification of a problem in the market that is worth solving. The class teaches students tools and techniques to translate these problems into viable business concepts, with an emphasis on enabling an aspiring entrepreneur to get as far as possible, with as little as possible, as FAST as possible.
Student teams begin the quarter with nothing more than a series of hypotheses about a new venture, then design and execute a series of in-market experiments that either validate these assumptions, or force them to iterate aspects of their business model in real time. The objective of the course to guide students toward the achievement of "product-market fit" as a crucial first step in in the creation of a startup. From here, students can evolve their businesses by enrolling in the "Develop" and "Launch" courses that serve as the continuation of the new ventures curriculum.
New Venture Discovery course material ranges from customer discovery and design thinking, to rapid prototyping (of both offers and business models), bootstrapping methods and communicating/selling the vision for a new venture. The course format is a blend of lecture, fieldwork, cross-team collaboration and ideation sessions, outside speakers and expert mentoring.
**This course may not be dropped after the second week of the quarter**