Kevin McTigue is an Clinical Associate Professor of Marketing at Northwestern University's Kellogg School of Management teaching multiple classes for the MBA Program and Executive Education. When not in class, Kevin leads the Strategy & Consulting practice in the central region for global digital agency SapientRazorfish. SR is focused on driving value for clients in a digital age through transformation strategy, marketing communications, omni-channel commerce, technology, and experience design.
Prior to joining Razorfish, Kevin spent 7 years in brand management with Hillshire Brands/Sara Lee leading businesses including Jimmy Dean, Ball Park, and most recently was the Marketing Director for Hillshire Farm lunchmeat. Over this time he developed and launched multiple products, repositioned and developed new campaigns for all three major brands, and led all activities related to planning and running the business - achieving business targets, managing P&L, leading and developing team, annual and long-range planning, pricing/trade strategy, innovation strategy, and brand building.
The first 10 Years of his career were in digital and traditional advertising at agencies such as marchFIRST, JWT, and BBDO. In this time he led brand strategy work and campaign development for clients including Nestle's ice cream portfolio, Unilever hair care, and Wrigley's Orbit gum. His earliest professional years were spent at Abercrombie & Fitch where he was part of the first official class of merchants and probably the worst one.