Kevin McTigue is a Clinical Associate Professor of Marketing at Northwestern University's Kellogg School of Management teaching multiple classes for the MBA and executive education programs. His career spans more than twenty-five years in teaching, consulting, brand management, and advertising.
Kevin is currently the academic director for Kellogg’s Chief Digital Officer program and co-director of Kellogg’s Advertising and Marketing Communication Strategy program. He co-authored The Creative Brief Blueprint, contributed to Kellogg on Branding and the forthcoming Kellogg on Marketing. He conducts executive training and consulting for a variety of firms on the topics of marketing and advertising strategy.
Before his full-time appointment at Kellogg, Kevin led a strategy consulting practice for global digital agency SapientRazorfish. Prior to consulting, he spent seven years in brand management with Tyson Foods leading businesses including Jimmy Dean, Ball Park, and Hillshire Farm. Early in his career, Kevin spent significant time working in digital and traditional advertising.