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Marketing

Clinical Professor of Marketing

Portrait of Kevin McTigue, Faculty at the Kellogg School of Management

Kevin McTigue is a Clinical Professor of Marketing at Northwestern University's Kellogg School of Management teaching multiple classes for the MBA and Executive Education programs in the subjects of marketing strategy, advertising strategy and digital marketing. Kevin is currently the academic director for Kellogg’s Chief Digital Officer program and co-director of Kellogg’s Advertising and Marketing Communication Strategy program. Before his full-time appointment, Kevin led a Strategy & Consulting practice for global digital agency SapientRazorfish. From marketing strategies to digital transformation roadmaps to creation of entirely new businesses. Prior to SapientRazorfish, he spent 7 years in brand management with Tyson/Hillshire Brands/Sara Lee leading businesses including Jimmy Dean, Ball Park, and Hillshire Farm lunchmeat. Over this time he developed and launched multiple products, repositioned and developed new campaigns for all three major brands, and led all activities related to planning and running the business. The first 10 Years of his career were in digital and traditional advertising at agencies such as marchFIRST, JWT, and BBDO.

About Kevin
Teaching interests
  • Marketing Fundamentals
  • Advertising
  • Digital Communications
  • Brand Management
  • MBA, 2005, Marketing, Business Strategy, Kellogg School of Management, Northwestern University
    B.S., 1996, Miami University
  • Clinical Professor of Marketing, Kellogg School of Management, 2023-present
  • Group Vice-President Strategy & Consulting, SapientRazorfish 2013-2018
    Director of Marketing, Sara Lee/Hillshire Brands, 2007-2013
    Account Supervisor, BBDO, 2005-2007
    Account Supervisor, J. Walter Thompson, 2002-2005
    Senior Account Executive, marchFIRST, 2000-2005
    Account Supervisor, Austin Knight Advertising, 1997-2000
    Assistant Merchant, Abercrombie and Fitch, 1996-1997
  • Sidney J. Levy Teaching Award, 2023-2024
    Best Teacher Award Kellogg-WHU EMBA 2024, 2023-2024
    Chair's Core Course Teaching Award, 2022-2023
    The J. Keith Murnighan Outstanding Professor Award, Executive MBA Program, Kellogg School of Management
    The J. Keith Murnighan Outstanding Professor Award, Executive MBA Program, Kellogg School of Management, 2021-2022
    Faculty Impact Award, Kellogg School of Management, 2020-2021
    Chair's Core Course Teaching Award, 2019-2020
    Chair's Core Course Teaching Award, 2017-2018

Marketing Management (MKTGX-430-0)

Marketing Management addresses the importance of companies being market-driven and customer-focused and presents current theories and practices of marketing management.