Dr. Maimaran joined the Marketing Department at the Kellogg School of Management at 2008 after completing her Ph.D. in Marketing at the Stanford Graduate School of Business. Her research focuses on studying judgment and decision making with a focus on childrens' decision making. Her work appears in leading academic journals, such as the Journal of Consumer Research, Journal of Marketing Research, and Organizational Behavior and Human Decision Processes.

Click here for Professor Maimaran's research page

The Kellogg-UIC Conference on Children's Well-Being and Happiness (Click here for more information)

Children Decision Making, Consumer Judgment and Decision Making

• PhD, 2008, Marketing, Graduate School of Business, Stanford University
• MA, 2003, Psychology, Hebrew University of Jerusalem, Summa cum Laude
• BSc, 2001, Double Major: Mathematics & Psychology, Hebrew University of Jerusalem, Magna cum Laude

• Research Assistant Professor of Marketing, Kellogg School of Management, Northwestern University, 2014-present
• Visiting Assistant Professor of Marketing, Kellogg School of Management, Northwestern University, 2008-2014

• Editorial Review Board, Journal of Consumer Research, 2018
• Ad-hoc Reviewer, Journal of the Association for Consumer Research, 2015
• Ad-hoc Reviewer, Management Science, 2014
• Ad-hoc Reviewer, Israel Science Fonudation, 2013
• Ad-hoc Reviewer, Journal of Personality and Social Psychology, 2013
• Ad-hoc Reviewer, Journal of Marketing Research, 2013
• Ad-hoc Reviewer, Journal of Consumer Psychology, 2011
• Ad-hoc Reviewer, Society for Consumer Psychology Annual Winter Conference, 2011
• Ad-hoc Reviewer, Association for Consumer Research North American Conference, 2011
• Ad-hoc Reviewer, Journal of Consumer Research, 2008

Marketing Research, Marketing Management, Consumer Behavior, Behavioral Decision Making

Marketing Consulting Laboratory: Generating Profitable Growth (MKTG-950-0)

Every company today faces business challenges on how to generate profitable growth. Increasingly, General Management Strategy Consulting projects conducted by firms from McKinsey to AT Kearney involve a core of Marketing Strategy issues. Specialty Marketing Consulting firms like Prophet and the Cambridge Group zero in on the issues of market segmentation, market sizing and assessment, and brand building. The purpose of this course is to give students real life experience in participating on a marketing strategy project team, developing solutions to real-world business problems.

Student teams will engage in project scoping and refinement, identifying and applying the appropriate analytical tools, analyzing data, and developing actionable, data-driven recommendations to address the issue. A final presentation to the client's senior and executive management occurs in the last week of the quarter. In this small sized lab course, student teams will take on projects for a number of live clients, scope and design the project deliverables and complete 10 week projects for their clients. Past teams have worked on projects for Abbott Labs, Bank of America, Audi, Kraft, General Electric, WW Grainger and Snap-On Tools.

Recommended Prerequisite: MKTG-450-0

Launching New Products and Services (MKTG-465-0)
Innovating new products and services (and new product and service features) is among the most complex challenges faced by managers. How can one generate potentially breakthrough new product and service concepts? Given an infinite world of possibilities, how does one decide which products and feature concepts to pursue? How does one get customer feedback for products and features that do not yet exist? What marketing strategy & tactics should one employ to convince customers to purchase products they might not yet know they want? How does one reconcile the introduction of new products with an existing product portfolio? The goal of this course is to introduce students to marketing principles and concepts that they can use to tackle these questions and to develop their own approach to innovating new products and services.

Marketing Research and Analytics (MKTG-450-0)
The broad objective of this course is to provide a fundamental understanding of marketing research methods employed by well-managed firms. The course focuses on integrating problem formulation, research design, questionnaire construction, sampling, data collection and data analysis to yield the most valuable information. The course also examines the proper use of statistical applications as well as qualitative methods, with an emphasis on the interpretation and use of results.