Marketing Consulting Laboratory (MKTG-650-0)
The Marketing Consulting Lab allows students to work on a real-time 10-week consulting project. Students will be assigned to a team of 5-6 students and a client, and will be paired with a coach from Kearney Consulting. Past clients include AbbVie, Crate and Barrel, Coca-Cola, McDonalds, Nike, Nissan, and Uber. During the weekly class meetings, students will work in teams on their project, and will learn from the professors relevant discipline-content that is specifically customized for their individual project. As one student summarized their experience: "This much anticipated experiential learning course at Kellogg was worth the wait and I look forward to leveraging these takeaways throughout the rest of my time in the program and beyond in my professional career."
This course may not be dropped less than a week prior to the start of the quarter
Recommended Prerequisite: MKTG-450-0Field Study (MKTG-498-0)
Field Studies include those opportunities outside of the regular curriculum in which a student is working with an outside company or non-profit organization to address a real-world business challenge for course credit under the oversight of a faculty member.Launching New Products and Services (MKTG-465-0)
The course deals with the challenge of launching new products and services into the market. Focusing mainly on large and established companies interested in pursuing growth, we will discuss the steps needed to bring products to market, including understanding customer needs, conducting sales forecasts, and designing a launch plan, including targeting, positioning, advertising, pricing, and distribution decisions. Class sessions will include a combination of lectures, in-class exercises, case discussions, simulations, and guest speakers. Deliverables include individual and groups assignments and a final group project.