Michal Maimaran
Clinical Professor of Marketing
Research Professor of Marketing
Dr. Maimaran joined the Marketing Department at the Kellogg School of Management at 2008 after completing her Ph.D. in Marketing at the Stanford Graduate School of Business. Her research focuses on studying judgment and decision making with a focus on children's decision making. Her work appears in leading academic journals, such as the Journal of Consumer Research, Journal of Marketing Research, and Organizational Behavior and Human Decision Processes. Her 2024 JMR paper, "Using Price Promotions to Drive Children’s Healthy Choices in a Developing Economy," won the Paul E. Green/Vithala R. Rao Award.
- Children Decision Making
- Consumer Judgment and Decision Making
- Marketing Research
- Marketing Management
- Consumer Behavior
- Behavioral Decision Making
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PhD, 2008, Marketing, Graduate School of Business, Stanford University
MA, 2003, Psychology, Hebrew University of Jerusalem, Summa cum Laude
BSc, 2001, Double Major: Mathematics & Psychology, Hebrew University of Jerusalem, Magna cum Laude -
Research Professor of Marketing, Kellogg School of Management, Northwestern University, 2022-present
Research Associate Professor of Marketing, Kellogg School of Management, Northwestern University, 2016-2022
Research Assistant Professor of Marketing, Kellogg School of Management, Northwestern University, 2014-2016
Visiting Assistant Professor of Marketing, Kellogg School of Management, Northwestern University, 2008-2014 -
Winner, the 2024 Paul E. Green/Vithala R. Rao Award, Journal of Marketing Research
Paper title: Using Price Promotions to Drive Children's Healthy Choices in a Developing Economy, American Marketing Association -
Ad-hoc Reviewer, Journal of the Association for Consumer Research, 2015
Ad-hoc Reviewer, Management Science, 2014
Ad-hoc Reviewer, Journal of Personality and Social Psychology, 2013
Ad-hoc Reviewer, Israel Science Fonudation, 2013
Ad-hoc Reviewer, Journal of Marketing Research, 2013
Ad-hoc Reviewer, Journal of Consumer Psychology, 2011
Ad-hoc Reviewer, Journal of Consumer Research, 2008
Marketing Consulting Laboratory (MKTG-650-0)
The Marketing Consulting Lab allows students to work on a real-time 10-week consulting project. Students will be assigned to a team of 5-6 students and a client. Past clients include AbbVie, Crate and Barrel, Coca-Cola, McDonalds, Nike, and Uber. During the weekly class meetings, students will work in teams on their project, and will learn from the professor relevant discipline-content that is specifically customized for their individual project. As one student summarized their experience: "This much anticipated experiential learning course at Kellogg was worth the wait and I look forward to leveraging these takeaways throughout the rest of my time in the program and beyond in my professional career."
This course may not be dropped less than a week prior to the start of the quarter
Recommended Prerequisite: MKTG-450-0
Field Study (MKTG-498-0)
Field Studies include those opportunities outside of the regular curriculum in which a student is working with an outside company or non-profit organization to address a real-world business challenge for course credit under the oversight of a faculty member.
Launching New Products and Services (MKTG-465-0)
The course deals with the challenge of launching new products and services into the market. Focusing mainly on large and established companies interested in pursuing growth, we will discuss the steps needed to bring products to market, including understanding customer needs, conducting sales forecasts, and designing a launch plan, including targeting, positioning, advertising, pricing, and distribution decisions. Class sessions will include a combination of lectures, in-class exercises, case discussions, simulations, and guest speakers. Deliverables include individual and groups assignments and a final group project.
