Dr. Maimaran joined the Marketing Department at the Kellogg School of Management at 2008 after completing her Ph.D. in Marketing at the Stanford Graduate School of Business. Her research focuses on studying judgment and decision making with a focus on children's decision making. Her work appears in leading academic journals, such as the Journal of Consumer Research, Journal of Marketing Research, and Organizational Behavior and Human Decision Processes.
The Marketing Consulting Lab allows students to work on a real-time 10-week consulting project. Students will be assigned to a team of 5-6 students and a client. Past clients include AbbVie, Crate and Barrel, Coca-Cola, McDonalds, Nike, and Uber. During the weekly class meetings, students will work in teams on their project, and will learn from the professor relevant discipline-content that is specifically customized for their individual project. As one student summarized their experience: "This much anticipated experiential learning course at Kellogg was worth the wait and I look forward to leveraging these takeaways throughout the rest of my time in the program and beyond in my professional career."
This course may not be dropped less than a week prior to the start of the quarter
Recommended Prerequisite: MKTG-450-0