Eric Leininger joined the Kellogg School faculty full time in September 2010, coming from McDonald's Corporation, where he was corporate senior vice president since 2004. He has been an affiliated faculty member since 2007.
With Professor Gregory Carpenter, Eric leads The Kellogg Chief Marketing Officer Program. This by-invitation-only program was the first university-based development experience for newly appointed and rising Chief Marketing Officers. The program has attracted attendees from leading organizations, including Cisco, Colgate-Palmolive, Exxon-Mobil, Discover, General Motors, IBM, John Deere, Johnson Controls McDonald’s, Motorola Solutions, NetApp, Sargento, SAP, SC Johnson, and The Cleveland Clinic.
His MBA teaching has included Global Marketing and Marketing of New Products and Services. Eric is a regular contributor to Kellogg's executive programs, such as "Kellogg on Branding," “The Customer-Focused Organization,” and "Leading with Big Data and Analytics." He also leads custom executive education programs for a diverse group of companies, including Abbott Labs, Abbvie, Chevrolet, The Coca-Cola Company, Hyatt, John Deere, Johnson Controls and SC Johnson.
Eric was a member of McDonald's Senior Leadership Team, comprised of the business unit leaders and the global, C-suite functional leaders. His primary responsibility was consumer and business insights: additionally, he was the executive sponsor for McDonald's marketing training.
Eric joined McDonald's from Kraft Foods, where he held a variety of marketing services and information positions for 11 years, including senior vice-president of marketing services. Prior to Kraft, Eric held leadership positions at AC Nielsen and Quaker Oats.
A wide range of companies draw on Eric's expertise in building leading-edge consumer insights and marketing capabilities. Recent consulting assignments include Abbvie, ABInBev, Google, John Deere, Mattel, Starbucks, Ulta Beauty, U.S. Cellular, and Verizon. Eric is also a strategic advisor to Sense360, an innovative analytics firm specializing in restaurants and retail. Additionally, Eric has served as an expert witness in U.S. District Court. Eric is an affiliate of Executive Coaching Connections in their Executive Partners practice.
Eric received his MBA from the University of Michigan, where he was elected to Beta Gamma Sigma. He also holds a MA from the University of Virginia and a BA from the University of Pennsylvania, cum laude.
Discuss the latest academic research, practitioner insights and best practices in the area of diversity and inclusion with a select group of cross-sector peers.
Master the insights needed to navigate significant challenges faced by CMOs today, by engaging in meaningful discussions with Kellogg's top faculty and industry executives. This program is specifically designed to increase the odds of success for enterprise marketing leaders.
Exclusive, by-invitation-only annual conference that brings together more than 200 corporate directors and CEOs to discuss critical issues in corporate governance.
This program will help you create and build strong brands in a digital world. Taught by the people who wrote the book on branding, it combines the latest academic thinking and practical tools. This highly interactive program uses cases, exercises and an immersive simulation to inspire and empower you to elevate your brand.
Previously Named: Leading with Big Data and Analytics
Sophisticated subject matter in an easy-to-understand, accessible format equips executives with the working knowledge needed to seize opportunities that analytics, artificial intelligence and a data strategy presents and put data analytics to practical use.
The digital revolution is empowering customers, fueling disruptive innovation and globalization of markets. In the wake of these challenges, firms that are customer-centric thrive. Learn how leaders successfully infuse a customer-centric perspective throughout an organization, generate value, build brands with meaning, and offer exceptional customer experiences to win in the digital age.