Jim Lecinski is a Clinical Associate Professor of Marketing at Kellogg where he teaches Marketing Strategy and Omni-Channel Marketing Distribution Strategy.
Prior to coming to Kellogg, he spent 30 years in the marketing industry, most recently twelve years at Google, where he was Vice President of Customer Solutions for the Americas.
His seminal book about the new marketing model, “Winning the Zero Moment of Truth” known as “ZMOT” (pronounced: "Zhee MAHT”) was published in 2011, and has been read by over 300,000 marketers worldwide and was featured in the New York Times, Advertising Age and Forbes.
His newest project, “The AI Marketing Canvas: A Five Stage Roadmap to Implementing Artificial Intelligence in Marketing” was published by Stanford University Press in Spring 2021.
Marketing Strategy, Brand Strategy, Distribution Strategy, Digital Transformation Strategy
The speed of adoption and the impact of generative AI presents massive opportunities as well as challenges, with early adopters – and early winners – coming from a variety of industries. Through a powerful mix of lectures, original frameworks, case studies and hands-on learning, leaders in different roles, industries and functions will gain a comprehensive understanding of the foundation of generative AI and its practical applications – with a focus on use cases across the enterprise value chain.
Industry AI Capstone Project
This course is available only to students in the MBAI Program