Lakshman Krishnamurthi is the A. Montgomery Ward Distinguished Professor of Marketing. He has been a faculty at Kellogg from 1980 -88, and from 1990 to the present. He has degrees in engineering from IIT, Madras, an MBA from LSU, and an MS in statistics as well as a Ph.D. in marketing from Stanford University. He served as the chairman of the marketing department from 1993-2004.
At Kellogg, Professor Krishnamurthi teaches Marketing Strategy & Pricing in a variety of programs. He was voted "teacher of the year" for core courses in the Kellogg Executive MBA Program (EMP 63), 2006, voted "teacher of the year" by the second graduating class of the joint Kellogg-HKUST Executive Master's program in 2000, and was a finalist for the award in 2002. He received the Sidney Levy award for teaching excellence in the MBA program at Kellogg in 1999, 2001, 2003, 2007 and 2011, and has been awarded several other teaching commendations.
Professor Krishnamurthi has also won many awards for his research publications including the Paul Green award and the Donald Lehmann award for best paper in the Journal of Marketing Research; the John D.C. Little award for best paper in Marketing Science; and was a finalist for the William O'Dell Award from the American Marketing Association. He serves on the editorial board of Marketing Science and the Journal of Marketing Research. He is a member of the Institute of Management Sciences and the American Marketing Association.
In addition to his teaching and research activity, Professor Krishnamurthi has consulted for Pearson, Medtronic, Motion Computing, Intersil, Harcourt Publishing, Accelrys, ZS Associates, Chicago Tribune, and several others. He has also conducted executive education seminars for Siemens Health Care Diagnostics, DuPont, Microsoft, Abbott, ExxonMobil, Johnson & Johnson (Ethicon, Ethicon Endo, Ortho Clinical Diagnostics, ASP), ThyssenKrupp Elevators, British Petroleum, Ford Motors, Merck KgaA, Novartis, Wolters Kluwer, Honeywell, Seminarium (Latin America), Peninsula Hotels, Chicago Tribune, Motorola, International Paper and others.
Professor Krishnamurthi is the co-author of a book on pricing titled Principles of Pricing: An Analytical Approach with Professor Rakesh Vohra, published by Cambridge University Press. He is working on another book titled China and India: An Asian Century (with Sugandha Khandelwal and Yuxin Chen) comparing marketing practices in key industry segments in China and India.
Impact of price and advertising on conumer purchase decisions, new product strategy, competitive strategy, application of conjoint analysis
Marketing strategy, marketing research, multivariate statistics