Philip Kotler
Philip Kotler

SC Johnson Chair in Global Marketing
Professor of Marketing

Print Overview

Philip Kotler is the S.C. Johnson & Son Professor of International Marketing at the Kellogg School of Management, Northwestern University, Evanston, Illinois. Kellogg was voted the "Best Business School" for six years in Business Week's survey of U.S. business schools. It is also rated as the "Best Business School for the Teaching of Marketing." Professor Kotler has significantly contributed to Kellogg's success through his many years of research and teaching there.

He received his Master's Degree at the University of Chicago and his PhD Degree at MIT, both in economics. He did post-doctoral work in mathematics at Harvard University and in behavioral science at the University of Chicago.

Professor Kotler is the author of 57 books including: Marketing Management: Analysis, Planning, Implementation and Control, the most widely used marketing book in graduate business schools worldwide; Principles of Marketing; Marketing Models; Strategic Marketing for Nonprofit Organizations; The New Competition; High Visibility; Social Marketing; Marketing Places; Marketing for Congregations; Marketing for Hospitality and Tourism; The Marketing of Nations; Kotler on Marketing, Building Global Biobrands, Attracting Investors, Ten Deadly Marketing Sins, Marketing Moves, Market Your Way to Growth, Winning Global Markets, and Confrontiing Capitalism. He has published over one hundred and fifty articles in leading journals, several of which have received best-article awards.

Professor Kotler was the first recipient of the American Marketing Association's (AMA) "Distinguished Marketing Educator Award" (1985). The European Association of Marketing Consultants and Sales Trainers awarded Kotler their prize for "Marketing Excellence". He was chosen as the "Leader in Marketing Thought" by the Academic Members of the AMA in a 1975 survey. He also received the 1978 "Paul Converse Award" of the AMA, honoring his original contribution to marketing. In 1989, he received the Annual Charles Coolidge Parlin Marketing Research Award. In 1995, the Sales and Marketing Executives International (SMEI) named him "Marketer of the Year."  In 2011, he was given the title of being a Legend in Marketing; in 2012, he was #1 on the Management A-List of Academics; in 2013 he became the first recipient of the William L. Wilkie American Marketing Association Foundation's "Marketing for a Better World" Award for significant contributions to marketing theory and practice; also in 2013, he was inducted in the Management Hall of Fame; also in 2013, he became the first recipient of the Sheth Foundation Medal for Exceptional Contribution to Marketing Scholarship and Practice.  

Professor Kotler has consulted for such companies as IBM, General Electric, AT&T, Honeywell, Bank of America, Merck and others in the areas of marketing strategy and planning, marketing organization and international marketing.

He has been Chairman of the College of Marketing of the Institute of Management Sciences, a Director of the American Marketing Association, a Trustee of the Marketing Science Institute, a Director of the MAC Group, a former member of the Yankelovich Advisory Board, and a member of the Copernicus Advisory Board. He is a Member of the Board of Governors of the School of the Art Institute of Chicago and a Member of the Advisory Board of the Drucker Foundation. He has received honorary doctoral degrees from the Stockholm University, University of Zurich, Athens University of Economics and Business, DePaul University, the Cracow School of Business and Economics, Groupe H.E.C. in Paris, the University of Economics and Business Admininstration in Vienna, Budapest University of Economic Science and Public Administration, and the Catholic University of Santo Domingo.

He has traveled extensively throughout Europe, Asia and South America, advising and lecturing to many companies about how to apply sound economic and marketing science principles to increase their competitiveness. He has also advised governments on how to develop and position the skill sets and resources of their companies for global competition.

Areas of Expertise
Arts Management
Arts Marketing
Brand Management
Business to Business Markets
Development Economics
Distribution Channels
International Business
International Marketing
Marketing Management
Marketing Strategy
New Product Development
Nonprofit Marketing
Sales Force Management
Urban Economics

Print Vita
PhD, 1956, Economics, Massachusetts Institute of Technology
MA, 1953, Economics, University of Chicago

Academic Positions
S.C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University, 1988-present
Harold T. Martin Professor of Marketing, Kellogg School of Management, Northwestern University, 1973-1987
Montgomery Ward Professor of Marketing, Kellogg School of Management, Northwestern University, 1969-1972
Associate Professor of Marketing, Kellogg School of Management, Northwestern University, 1965-1968
Assistant Professor of Market, Kellogg School of Management, Northwestern University, 1962-1964

Honors and Awards
Honorary Doctorate, Plekhanov Russian Academyu of Economics
16th Place in Ratings of Top Global Management Gurus, Global Gurus Organization and Management Gurus.Net
Marketing for a Better World, American Marketing Association
Wroe Alderson Distinguished Lecturer, Wharton School
Schaffner Award, Kellogg School of Management
Sheth Foundation Medal for Exceptional Contribution to Markeitng Scholarship and Practice, Sheth Foundation
Badge of Honor of Officer of the Order of Academic Palms, Order of the Academic Palms
Management Hall of Fame,
Honorary Doctorate Degree, HHL, Leipzig, Germany, 2012
Ranked first on the A-List of Management Academics, 2011
Kellogg Alumni Professor of the Year Award, Kellogg School of Management, 1991

Print Research
Research Interests
Development of marketing principles and new products, strategy, promotional planning, marketing for nonprofit organizations, international marketing

Kotler, Philip. 2018. Is American Capitalism Still Working for Us?. Kindai Management Review. 6: 9-12.
Kotler, Philip. 2017. Customer Value Management. Journal of Creating Value. 3(2): 170-172.
Kotler, Philip and Kotler Milton. 2013. The Global Economy of Cities. Cambridge Marketing Review.(6)
Kotler, Philip and Ravi Achrol. 2012. The Frontiers of Marketing in the Third Milleninum. Journal of the Academy of Marketing Science. 40(1): 35-52.
Kotler, PhilipBobby Calder, Edward Malthouse and Peter Korsten. 2012. The Gap between the Vision of Marketing and the Reality. MIT Sloan Management Review. 54: 13-14.
Kotler, Philip. 2011. Re-Inventing Marketing to Manage the Environmental Imperative. Journal of Marketing. 75: 4.
Shaw, Robert and Philip Kotler. 2010. Rethinking the Chain: Leaner, Faster and Better Marketing. Market Leader. Quarter 1: 50-53.
Lee, Nancy and Philip Kotler. 2009. Ending Poverty: What's Social Marketing Got to Do With It?. Social Marketing Quarterly.: 134-140.
Kotler, Philip. 2009. Marketing the Unappreciated Work Horse. Market Leader. Quarter 2: 2-4.
Kotler, PhilipRobert Wolcott and Suj Chandrasekhar. 2009. Playing Well with Others. Executive Adviser. June 22, 2009
Kotler, Philip and John A Caslione. 2009. How Marketers Can Respond to Recession and Turbulence. Journal of Consumer Behavior. 8: 187-191.
Shaw, Robert and Philip Kotler. 2009. Rethinking the Chain: Make Marketing Leaner, Faster and Better. Marketing Management. July-August 2009: 18-23.
Kotler, Philip. 2005. The Role Played by the Broadening of the Marketing Movement in the History of Marketing. Journal of Public Policy and Marketing. 24(1): 114-116.
Gertner, David and Philip Kotler. 2005. How Can a Place Correct a Negative Image?. Place Branding. 1(1): 50-57.
Kotler, Philip and Nancy Lee. 2004. Marketing Good Behavior. Stanford Innovation Review. 1(4): 14-23.
Kotler, Philip. 2004. A Three-Part Plan for Upgrading Your Marketing Department for New Challenges. Strategy & Leadership. 32(5): 4-9.
Kotler, Philip and Nancy Lee. 2004. Best of Breed. Stanford Social Innovation Review. 1(4): 14-23.
Kotler, Philip. 2004. Marketers Wrestle With Ethical Questions: Is Marketing Ethics an Oxymoron?. Marketing Management. 13(6): 30-35.
Gertner, David and Philip Kotler. 2002. Country as Brand, Product and Beyond: A Place Marketing and Brand Management Perspective. Journal of Brand Management. 9(4): 249-261.
Kartjaya, Hermawan and Philip Kotler. 2001. Only the Sustainable Succeed: Lessons from Asian Survivors. Nanyang Business Review. 1(1)
Kotler, Philip, SweeHoon Ang and SiewMeng Leong. 2000. The Asian Apocalypse: Crisis Marketing for Consumers and Businesses. Long Range Planning. 33(1): 97-119.
Kotler, Neil and Philip Kotler. 2000. Can Museums Be All Things to All People? Missions, Goals, and Marketing's Role. Museum Management and Curatorship. 18(3): 271-287.
Kumar, Nirmalya, Lisa Sheer and Philip Kotler. 2000. From Market Driven to Market Driving. European Management Journal. 18(2): 129-142.
Kotler, Philip. 1999. Boards Should Tune in to Corporate Marketing Programs. Directorship. 25(7): 12-13, 19.
Achrol, Ravi and Philip Kotler. 1999. Marketing in the Network Economy. Journal of Marketing. 63(Special Issue): 146-163.
Kotler, Philip. 1999. The Marketing of Leadership. Leader to Leader.: 22-27.
Kotler, Philip. 1997. Managing Direct Online Marketing.
Kotler, Philip. 1997. Le Marketing Direct Interactif: Marketing Du 21 eme Siecle. Revue Francaise de Marketing. 164: 43-58.
Kotler, Philip. 1996. How the Arts Can Prosper Through Strategic Collaborations. Harvard Business Review. 74(1): 52-62.
Kotler, Philip. 1996. Crisis in the Arts: The Marketing Response. California Management Review. 39(1): 28-52.
Kotler, Philip. 1995. What Does It mean for Pastors to be market Oriented. Journal of Ministry Marketing and Management.: 5-23.
Kotler, Philip. 1994. Can (Should) Religion be Marketed?. Quarterly Review.: 117-134.
Kotler, Philip. 1994. Reconceptualizing Marketing: An Interview with Philip Kotler. European Management Journal. 12(4): 353-365.
Kotler, Philip. 1993. The Marketing of Parochial School Modeled as an Exchange Process. Journal of Research on Christian Education. 2(1): 119-134.
Kotler, PhilipDonald Haider and Irving Rein. 1993. Marketing Places. Futurist.: 14-21.
Kotler, Philip. 1992. It's Time for Total Marketing. Business Week Advance Briefs. 2
Kotler, Philip. 1992. Marketing's New Paradigm: What's Really Happening Out There. Planning Review Special Issue.
Kotler, Philip. 1991. From Mass Marketing to Mass Customization. Planning Forum.: 24-29.
Kotler, Philip. 1991. Turbo-Marketing Through Time Compression. Journal of Business Strategy. 12(5): 24-29.
Kotler, Philip. 1990. Globalization -- Realities and Strategies. Die Unternehmung.: 79-99.
Carpenter, Gregory and Philip Kotler. 1990. Competitive Strategies for Late Entry into a Market with a Dominant Brand. Management Science. 12(4): 1268-1278.
Kotler, Philip. 1989. Ending Global Stagnation: Linking the Fortunes of the Industrial and Developing Countries. Business in the Contemporary World.: 86-97.
Kotler, Philip. 1988. The Potential Contributions of Marketing Thinking to Economic Development. Research in Marketing. Supplement 4
Kotler, Philip. 1987. Meeting the New Competition from Japan and the Far East. Journal of Global Marketing.
Kotler, Philip. 1986. How to Set the Hospital's Marketing Budget. Journal of Health Care Marketing. 6(1): 7-12.
Kotler, Philip. 1986. Idea Management. AWH Healthcare Forum.: 45-48.
Kotler, Philip. 1986. Creating the Responsive Organization. Healthcare Forum.: 26-32.
Kotler, Philip. 1986. Megamarketing. Harvard Business Review. 64(3): 117-124.
Kotler, Philip. 1986. Global Standardization: Courting Danger. Journal of Consumer Marketing. 3(2): 13-15.
Kotler, Philip and Murali K. Mantrala. 1985. Flawed Products: Consumer Responses and Marketing Strategies. Journal of Consumer Marketing. 2(3): 27-36.
Kotler, Philip. 1985. The Marketing Planning Process. Journal of Higher Education Management. 58(2): 33-56.
Kotler, Philip. 1985. Japanese Strategic Marketing: An Overview.: 441-451.
Kotler, Philip. 1985. Strategic Global Marketing: Lessons from the Japanese. Columbia Journal of World Business. 20(1): 47-53.
Kotler, Philip. 1984. Design: A Powerful but Neglected Strategic Tool. Journal of Business Strategy. 5(2): 16-21.
Kotler, Philip. 1984. Dream Vacations: The Booming Market for Designed Experiences. Futurist.: 7-13.
Kotler, Philip. 1982. The World Champion Marketers: The Japanese?. Journal of Business Strategy. 3(1): 3-14.
Kotler, Philip. 1981. Strategic Planning for Higher Education. Journal of Higher Education. 52(5): 470-489.
Kotler, Philip and Neil Kotler. 1981. Business Marketing for Political Candidates. Campaigns and Elections.: 24-33.
Kotler, Philip. 1981. Marketing Warfare in the 1980s. Journal of Business Strategy. 1(3): 30-41.
Kotler, Philip. 1980. Reducing Cigarette Smoking: An Opportunity for Social Marketing?. Journal of Health Care Marketing. 1(1): 8-17.
Kotler, Philip. 1980. The Marketing of Social Causes: The First Ten Years. Journal of Marketing. 44(4): 24-33.
Levy, Sidney and Philip Kotler. 1979. A Rejoinder: Toward a Broader Concept of Marketing's Role in Social Order. Journal of the Academy of Marketing Science. 7(3): 233-237.
Kotler, Philip. 1979. Strategies for Introducing Marketing into Nonprofit Organizations. Journal of Marketing. 43(1): 37-44.
Kotler, Philip. 1978. Harvesting Strategies for Weak Products. Business Horizons. 21(4): 15-22.
Kotler, Philip. 1978. Marketing and Public Relations: Partners or Rivals?. Journal of Marketing. 42(4): 13-20.
Kotler, Philip. 1977. Marketing Professional Services. Journal of Marketing. 41(1): 71-76.
Kotler, Philip. 1977. From Sales Obsession to Marketing Effectiveness. Harvard Business Review. 55(6): 67-75.
Kotler, Philip. 1977. The Marketing Audit Comes of Age. Sloan Management Review. 30(2): 25-43.
Kotler, Philip and Gerald Zaltman. 1976. Targeting Prospects for a New Product. Journal of Advertising Research.: 7-20.
Kotler, Philip and Bala Balachandran. 1975. Strategic Remarketing: The Preferred Response to Shortages and Inflation. Sloan Management Review. 17(1): 1-17.
Kotler, Philip. 1975. Third Sector Management -- The Role of Marketing. Public Administration Review.
Bloom, Paul N and Philip Kotler. 1975. Strategies for High Market-Share Companies. Harvard Business Review. 53(6): 63-72.
Kotler, Philip. 1974. Marketing During Periods of Shortage. Journal of Marketing. 38(3): 20-29.
Kotler, Philip and Sidney Levy. 1973. Buying is Marketing Too. Journal of Marketing. 37(1): 54-59.
Kotler, Philip. 1973. Atmospherics as a Marketing Tool. Journal of Retailing.: 48-64.
Kotler, Philip. 1973. The Major Tasks of Marketing Management. Journal of Marketing. 37(4): 42-49.
Kotler, Philip and Paul N Bloom. 1972. It's Time to Cut Down on Advertising Waste. Business and Society Review.(4): 9-18.
Kotler, Philip. 1972. What Consumerism Means to Marketers. Harvard Business Review. 50(3): 48-57.
Kotler, Philip. 1972. A Generic Concept of Marketing. Journal of Marketing. 36(2): 46-54.
Kotler, Philip and Gerald Zaltman. 1971. Social Marketing: An approach to planned Social Change. Journal of Marketing. 35(3): 3-12.
Kotler, Philip. 1971. The Elements of Social Action. American Behavioral Scientist. 14(5): 691-717.
Kotler, Philip and Sidney Levy. 1971. Demarketing, Yes, Demarketing. Harvard Business Review. 49(6): 74-80.
Kotler, Philip. 1971. Metamarketing: The Furthering of Organizations, persons, Places, and Causes. Marketing Forum.: 13-23.
Kotler, Philip. 1970. Marketing Simulations: Review and Prospects. Journal of Business. 43(3): 237-295.
Kotler, Philip and Sidney Levy. 1970. Beyond Marketing: The Furthering Concept. California Management Review. 12(2): 67-73.
Kotler, Philip. 1970. Corporate Models: Better Marketing Plans. Harvard Business Review. 48(4): 135-149.
Kotler, Philip. 1970. The Future of Computer in Marketing. Journal of Marketing. 34(1): 11-14.
Kotler, Philip. 1970. A Guide to Gathering Expert Estimates: The Treatment of Unscientific Data. Business Horizons. 13(5): 79-87.
Kotler, Philip and Sidney Levy. 1969. Broadening the Concept of Marketing. Journal of Marketing. 33(1): 10-15.
Reprinted in:
Perspectives in Marketing Management: Readings, edited by Frederick D. Sturdivant, vol. 33, Scott-Foresman, 1971.
Marketing and the Social Environment: A Readings Text, edited by Leonard L. Berry and James S. Hensel, vol. 33, Petrocelli Books, 1973.
Marketing in Private and Public Nonprofit Organizations: Perspectives and Illustrations, edited by Ralph M. Gaedeke, vol. 33, Goodyear, 1977.
Readings in Public and Nonprofit Marketing, edited by Christopher H. Lovelock and Charles B. Weinberg, vol. 33, Scientific Press, 1978.
Kotler, Philip. 1969. Coping with the Complexities of Marketing. Conference Board Record.: 53-59.
Kotler, Philip. 1968. Mathematical Models of Individual Buyer Behavior. Behavioral Science. 13(4): 274-287.
Kotler, Philip. 1967. Operations Research in Marketing. Harvard Business Review. 45(1): 30-188.
Reprinted in:
Handbook of Operations Research, Chapter 3, Section 1, Vol 2, vol. 45, New York: Van Nostrand Reinhold Company, 1978.
Kotler, Philip. 1966. A Guide to Long-Range Product-Market Planning. Journal of the Belgian National Productivity Center.: 13-24.
Kotler, Philip. 1966. A Design for the Firm's Marketing Nerve Center. Business Horizons. 9(3): 63-74.
Kotler, Philip. 1965. Profits and the Marketing Concept. Journal of the Belgian National Productivity Center.: 1-16.
Kotler, Philip. 1965. Diagnosing the Market Takeover. Harvard Business Review. 43(6): 70-72.
Kotler, Philip. 1965. Behavior Models for Analyzing Buyers. Journal of Marketing. 29(4): 37-45.
Kotler, Philip. 1965. Phasing Out Weak Products. Harvard Business Review. 43(2): 107-118.
Kotler, Philip. 1965. The Competitive Marketing Simulator -- A New Management Tool. California Management Review. 7(3): 49-60.
Kotler, Philip. 1964. Toward and Explicit Model for Media Selection. Journal of Advertising Research. 4(1): 43-49.
Kotler, Philip. 1964. Marketing Mix Decisions for New Products. Journal of Marketing Research. 1(1): 43-49.
Kotler, Philip. 1963. The Use of Mathematical Models in Marketing. Journal of Marketing. 27(4): 31-41.
Kotler, Philip. 1962. Elements in a Theory of Growth Stock Valuation. Financial Analysts Journal.: 3-10.
Book Chapters
Keller, Kevin and Philip Kotler. 2012. "Branding in Business-to-Business Firms." In Handbook of Business to Business Marketing, edited by Gary L. Lilien and Rajdeep Grewal, 208-225. Gloucestershire, UK: Edward Elgar Publishing.
Kotler, Philip. 2011. "Philip Kotler's Contributions to Marketing Theory and Practice." In Special Issue: Marketing Legends (Review of Marketing Research), edited by Naresh K. Malhotra, vol. 8, West Yorkshire, UK: Emerald Group Publishing.
Lefebvre, R.Craig and Philip Kotler. Forthcoming. "Design Theory, Demarketing, and Behavioral Economics: Fostering Interdisciplinary Growth in Social Marketing." In The Sage Handbook of Social Marketing, edited by Gerald Hastings, Kathryn Angers, and Carol Bryant, Thousand Oaks, CA: Sage.
Kotler, Philip and David Gertner. 2011. "A Place Marketing and Brand Management Perspective Revisited." In Destination Brands: Manageing Place Reputation, edited by Nitel Morgan, Annette Prichard, and Roger Pride, Oxford, United Kingdom: Butterworth Heineman.
Kotler, Philip. 2010. "Peter Drucker: The Grandfather of Marketing." In Peter Drucker's Next Management: New Institutions, New Theories and Practices, edited by Winfried Weber and Gladius Kulothungan, Gottingen, Germany: Sordon Verlag.
Achrol, Ravi and Philip Kotler. 2006. "The Service-Dominant Logic for Marketing: A Critique." In Toward a Service-Dominant Logic of Marketing: Dialog, Debate and Directions [edited by Robert F. L, Armonk, NY: M.E. Sharpe.
Kotler, Philip. 2006. "Ethical Lapses of Marketers." In Does Marketing Need Reform? Fresh Perspectives on the Future, edited by Jagdish Sheth and Rajendra Sisodia, 153-157. Armonk, NY: M.E. Sharpe.
Kotler, Philip. 2006. "Holistic Marketing: A Broad, Integrated Perspective to Marketing Management." In Does Marketing Need Reform, edited by Jagdish Sheth and Rajendra Sisodia, 300-305. Armonk, NY: M.E. Sharpe.
Spekman, Robert and Philip Kotler. 2004. "The Marketing Consultant." In Handbook of Management Consulting: The Contemporary Consultant, Insights from World Experts, edited by Larry E. Greiner, Flemming Poulfelt, South-Western.
Jain, Dipak C., Philip Kotler and Suvit Maesincee. 2002. "Nine Major Shifts in the New Economy." In Electronic Customer Relationship Management, edited by Andreas Eggert and Georg Fassott, Stuttgart: Schaffer Poeschel.
Kotler, Philip and Neil Kotler. 1999. "Political Marketing - Generating Effective Candidates, Campaigns, and Causes." In Handbook of Political Marketing, edited by Bruce Newman, Thousand Oaks, CA: Sage.
Kotler, Philip. 1997. "Role of the Marketing Department in the Organization of the Future." In Markoreintierte Unternehmensfuhrung: Reflexionen, Denkanstobe, Perspektiven, Frankfurt, Germany: Gabler.
Kotler, Philip. 1997. "Competitiveness and Civic Character." In The Organization of the Future, edited by Frances Hesselbein, Marshall Goldsmith and Richard Beckhard, 151-158. San Francisco: Jossey-Bass.
Kotler, Philip and Alan Andreasen. 1997. "Not-for-Profit Marketing." In International Encyclopedia of Business and Management, 3696-3707. London: Thompson Publishing.
Kotler, Philip. 1997. "Mapping the Future Marketplace." In Rethinking the Future [edited by Rowan Gibson], 196-210. London: Nicholas Brealey Publishing.
Kotler, Philip. 1996. "From Mass Marketing to Self-Marketing." In Markt-und Menshenorientierte Unternehmensfuhrung, U of Zurich.
Andreasen, Alan and Philip Kotler. 1995. "Strategic Marketing for Non-Profit Organizations." In Companion Encyclopedia of Marketing, 930-950. London: Routledge.
Kotler, Philip. 1995. "Marketing and Merchandising." In Encyclopedia Britannica.
Kotler, Philip. 1994. "Auditing the Marketing Function." In AMA Management Handbook, edited by John J. Hampton, vol. 3, New York: AMACOM.
Kotler, Philip. 1988. "The Convenience Store: Past Developments and Future Prospects." In Historical Perspective in Marketing, edited by Terrence Nevetgt and Ronald A Fullerton, 161-172. Lexington, MA: Lexington Books.
Kotler, Philip. 1987. "Semiotics of Person and Nation Marketing." In Marketing and Semiotics, edited by Jean Umiker-Sebeok, Mouton de Gruyer.
Kotler, Philip. 1987. "Humanistic Marketing: Beyond the Marketing Concept." In Philosophical and Radical Thought in Marketing, edited by A. Fuat Firat, N. Dholakia and R Bagozzi, 271-288. Lexington, MA: Lexington Books.
Kotler, Philip. 1987. "Broadening the Concept of Marketing Still Further: The Megamarketing Concept." In Contemporary Views on Marketing Practice, edited by Gary L. Frazier and Jagdish N. Sheth, 3-18. Lexington, MA: Lexington Books.
Kotler, Philip. 1986. "Global Marketing Strategies." In Protectionism: Can America Overcome It, edited by Douglas Lamont, Indianapolis, IN: Books Craft Inc..
Kotler, Philip. 1981. "Marketing: A Definition for Community Colleges." In New Directions for Community Colleges: Marketing the Program [edited by William and Marybelle Keim], San Francisco: Jossey-Bass Inc.
Kotler, Philip. 1980. "Market Challenger Strategies." In Handbook of Business Planning and Budgeting [edited by Thomas S. Dudick], New York: Van Nostrand Reinhold.
Kotler, Philip. 1979. "A Marketing Approach to Energy Conservation." In The Conserver Society, edited by Karl Henion II and Thomas Kinnear, 193-207. Chicago, IL: American Marketing Association.
Kotler, Philip. 1978. "The Market for Personal Growth Services." In Advances in Customer Research [edited by H Keith Hunt], vol. 5, 290-294. Ann Arbor, MI: Association for Consumer Research.
Kotler, Philip. 1978. "A Critical Assessment of Marketing Theory and Practice." In Diffusing Marketing Ideas: The Contributions of Bauer, Green, Kotler and Levitt, edited by Alan R. Andreasen and David Gardner, Champaign, IL: The University of Illinois Press.
Kotler, Philip. 1978. "Axioms for Societal Marketing." In New Frontiers for Marketing [edited by George Fisk, Johan Arndt, Kjell Gronhaug].
Kotler, Philip. 1977. "Marketing's Drive to Maturity." In Changing Marketing Strategies in a New Economy [edited by Jules Backman and John A. Czepiel], 43-64. Indianapolis, IN: Bobbs-Merrill Education Publishing.
Kotler, Philip. 1976. "Applying Marketing Theory to College Admissions." In A Role for Marketing in College Admission, Princeton, NJ: College Entrance Board.
Kotler, Philip. 1974. "Advertising in the Nonprofit Sector." In Advertising and Society, edited by Yale Brozen, 169-189. New York University Press.
Kotler, Philip. 1974. "Education Problems and Marketing." In Marketing Analysis for Societal Problems, edited by J.N. Sheth and P.L. Wright, 186-206. Urbana, IL: Bureau of Business and Economic Research.
Kotler, Philip. 1969. "Marketing Education in the 1970s." In Changing Marketing Systems: Consumer, Corporate, and Government Interfaces [edited by Reed Moyer], Chicago, IL: American Marketing Association.
Kotler, Philip. 1968. "Computer Simulation in the Analysis of New-Product Decisions." In Applications of the Sciences in Marketing Management, edited by Frank M Bass, Charles W King and Edgar A Pessemier, 281-331. New York: John Wiley & Sons, Inc.
Kotler, Philip. 1968. "Some Needed Extensions in the Theory of Marketing Programming." In Proceedings of the 1968 Fall Conference of the American Marketing Association, Chicago, IL: American Marketing Association.
Kotler, Philip. 1968. "Decision Processes in the Marketing Organization." In Systems: Research and Applications for Marketing, edited by Daniel Slate and Robert Ferber, 57-70. Urbana, IL: University of Illinois, Bureau of Economic and Business Research.
Kotler, Philip. 1966. "Evaluating Competitive Marketing Strategies Through Computer Simulation." In Marketing and Economic Growth, edited by Peter D. Bennett, 338-352. Chicago, IL: American Marketing Association.
Kotler, Philip. 1966. "New Mathematics for Marketing Planning." In New Ideas for Successful Marketing [edited by John S Wright, Jack L Goldstucker], 507-528. Chicago, IL: American Marketing Association.
Kotler, Philip. 1965. "Quantitative Analysis in Marketing Research." In Reflections on Progress in Marketing, edited by L George Smith, 651-663. Chicago, IL: American Marketing Association.
Kotler, Philip. "The Emergent Prosumer." Futurist, September/October.
Kotler, Philip. "Strategic Marketing for New Programs." Selections (The Magazine of the Graduate Management Admissions Council), Autumn.
Kotler, Philip. "The Future Marketing Manager.".
Kotler, Philip, Hermawan Kartjaya and Iwan Setiawan. 2017. Marketing 4.0: Moving from Traditional to Digital. J. Wiley and Son.
Kotler, Philip, Hermawan Kartajaya and HooiDen Hua. 2017. Marketing for Competitiveness: Asia to the World. Into Digital Consumers. World Scientific Publishing Co..
Kotler, Philip and Waldermar Pfoertsch. 2016. Transformational Sales. Springer.
Kotler, Philip. 2016. Democracy in Decline: Rebuilding its Future. Sage.
Kotler, Philip, Hermawan Kartajaya and HooiDen Hua. 2015. Think ASEAN: Rethinking Marketing Toward ASEAN Community. McGraw Hill.
Kotler, Philip. 2015. Confronting Capitalism: Real Solutions for a Troubled Economic System. AMACOM.
Kotler, Philip and Milton Kotler. 2015. Winning Global Markets: How Businesses Invest and Prosper in the World's High Growth Cities. Wiley.
Kotler, Philip and Milton Kotler. 2013. Market Your Way to Growth: Eight Ways to Win. Hoboken, NJ: John Wiley and Sons, Inc..
Kotler, Philip, David Hessekiel and Nancy Lee. 2012. Good Works! Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line. New York: John Wiley & Sons.
Kotler, Philip, Kevin Keller and Hamed M. Shamma. 2012. Marketing Management (Arab World Edition). Upper Saddle River, : Pearson Higher Education.
Kotler, Philip and Francoise Maon. 2012. A Stakeholder Approach to Corporate Social Responsibility: Pressures, Conflicts and Reconciliation. London, UK: Gower.
Kotler, Philip and FernandoTriasde Bes. 2012. Winning at Innovation: The A to F Model. New York: Palgrave McMillan.
Kotler, Philip, Nancy Lee, Doug McKenzie-Mohr and P. Wesley Schultz. 2012. Social Marketing to Protect the Environment: What Works. Thousand Oaks, CA: Sage.
Cheng, Hong, Philip Kotler and Nancy Lee. 2011. Social Marketing for Public Health: Global Trends and Success Stories. Sudbury: MA: Jones and Bartlett.
Kotler, Philip and Waldermar Pfoertsch. 2011. Ingredient Branding: Making the Invisible Visible. New York: NY: Springer.
Kotler, Philip, Roland Berger and Nils Bickhoff. 2010. The Quintessence of Strategic Management. New York: NY: Springer.
Kotler, Philip, Hermawan Kartajaya and Iwan Setiawan. 2010. Marketing 3.0: From Products to Customers to the Human Spirit. Hoboken: NJ: John Wiley and Sons, Inc..
Wrenn, Bruce, Philip Kotler and Norman Shawchuck. 2010. Building Strong Congregations. Hagerstown, MD: Autumn House Publishing.
Kotler, Philip and John A Caslione. 2009. Chaotics: The Business of Managing and Marketing in the Age or Turbulence. New York: NY: AMACOM.
Kotler, Philip and Nancy Lee. 2009. Up and Out of Poverty: The Social Marketing Solution. Philadelphia, PA: Wharton School Publishing.
Kotler, Philip, Joel Shalowitz and Robert Stevens. 2008. Strategic Marketing for Health Care Organizations: Building a Customer-Driven Health Care System. Indianapolis, IN: Jossey-Bass.
Kotler, Philip and Nancy Lee. 2007. Marketing in a Public Sector: A Roadmap for Improved Performance. Prentice-Hall/Financial Times.
Rein, Irving and Philip Kotler. 2006. High Visibility: Transforming your Personal and Professional Brand. McGraw-Hill, 3rd Edition.
Rein, Irving and Philip Kotler. 2006. The Elusive Fan: Reinventing Sports in a Crowded Marketplace. McGraw-Hill.
Kotler, Philip and Waldermar Pfoertsch. 2006. B2B Brand Management. New York, NY: Springer.
Kotler, Philip. 2005. According to Kotler: The World's Foremost Authority on Marketing Answers All Your Questions. New York, NY: AMACOM.
Kotler, Philip and Nancy Lee. 2005. Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause. Hoboken, NJ: John Wiley & Sons.
Kotler, Philip and Gary Armstrong. 2005. Principles of Marketing. Upper Saddle River, NJ: Pearson/Prentice-Hall, 11th edition.
Kotler, PhilipDonald Haider, Irving Rein and David Gertner. 2004. Marketing Places Latin America. Makron and Paidos.
Kotler, Philip, David Young and Hermawan Kartjaya. 2004. Attracting Investors: A Marketing Approach to Finding Funds for Your Business. John Wiley & Sons.
Kotler, Philip. 2004. Ten Deadly Marketing Sins. Hoboken, NJ: John Wiley & Sons.
Simon, Francoise and Philip Kotler. 2003. Marketing Global Biobrands: Taking Biotechnology to Market. The Free Press.
Kotler, Philip, Hermawan Kartjaya, HooiDen Hua and Sandra Liu. 2003. Rethinking Marketing: Sustainable Marketing Enterprise in Asia. Prentice-Hall.
Kotler, Philip. 2003. Marketing Insights A to Z: 80 Concepts Every Manager Need to Know. New York, NY: Wiley.
Kotler, Philip and FernandoTriasde Bes. 2003. Lateral Marketing: New Techniques for Finding Breakthrough Ideas. John Wiley & Sons.
Andreasen, Alan and Philip Kotler. 2002. Strategic Marketing for Nonprofit Organizations. Prentice Hall, 6th edition.
Kotler, Philip. 2002. Marketing Management: Analysis, Planning, Implementation and Control. NJ: Prentice Hall.
Armstrong, Gary and Philip Kotler. 2002. Principles of Marketing. Prentice Hall, 9th edition.
Kotler, Philip, Nancy Lee and Eduardo Roberto. 2002. Social Marketing: Improving the Quality of Life. SAGE Publications.
Kotler, Philip, Paul N Bloom and Tom Hayes. 2002. Marketing Professional Services. Englewood Cliffs, NJ: Prentice Hall.
Kotler, Philip. 2001. A Framework for Marketing Management. Prentice Hall.
Kotler, Philip, MichaelAllen Hamlin, Irving Rein and Donald Haider. 2001. Marketing Asian Places. John Wiley & Sons.
Kartajaya, Hermawan and Philip Kotler. 2000. Repositioning Asia: From Bubble to Sustainable Economy. Wiley.
Kotler, Philip, Christer Asplund, Irving Rein and Donald Haider. 1999. Marketing Places Europe: How to Attract Investments, Industries, Residents and Visitors to Cities, Communities, Regions and Nations in Europe. Financial Times Management.
Kotler, Philip. 1999. Kotler on Marketing: How to Create, Win, and Dominate Markets. New York, NY: Free Press.
Kotler, Neil G. and Philip Kotler. 1998. Museum Strategy and Marketing : Designing Missions, Building Audiences, Generating Revenue and Resources. Jossey-Bass.
Kotler, Philip and Suvit Maesincee. 1997. The Marketing of Nations: A Strategic Approach to Building National Wealth. New York: The Free Press.
Kotler, Philip. 1997. Standing Room Only: Strategies for Marketing the Performing Arts. Boston: Harvard Business School Press.
Kotler, Philip. 1996. Marketing for Hospitality and Tourism. Englewood Cliffs, NJ: Prentice-Hall.
Kotler, Philip, SweeHoon Ang and SiewMeng Leong. 1996. Marketing Management - An Asian Perspective. Prentice-Hall.
Kotler, Philip, Veronica Wong and Gary Armstrong. 1996. Principles of Marketing - European Edition. Prentice-Hall.
Kotler, PhilipDonald Haider and Irving Rein. 1993. Marketing Places: Attracting Investment, Industry and Tourism to Cities, States, and Nations. New York: The Free Press.
Kotler, Philip. 1992. Marketing for Congregations: Choosing to Serve People More Effectively. Nashville, TN: Abingdon Press.
Rein, Irving and Philip Kotler. 1987. High Visibility: The Making and Marketing of Professionals into Celebrities. New York: Dodd, Mead & Co..
Kotler, Philip. 1987. Marketing -- An Introduction. Englewood Cliffs, NJ: Prentice-Hall.
Kotler, Philip. 1985. The New Competition: What Theory Z Didn't Talk About -- Marketing. Englewood Cliffs, NJ: Prentice-Hall.
Kotler, Philip. 1985. Marketing for Health Care Organization. Englewood Cliffs, NJ: Prentice-Hall.
Kotler, Philip. 1984. Marketing Essentials. Englewood Cliffs, NJ: Prentice-Hall.
Kotler, Philip and Alan Andreasen. 1975. Marketing for Nonprofit Organizations. Englewood Cliffs, NJ: Prentice-Hall.
Kotler, Philip. 1972. Simulation in the Social and Administrative Sciences. Englewood Cliffs, NJ: Prentice-Hall.
Kotler, Philip. 1972. Readings in Marketing Management. Englewood Cliffs, NJ: Prentice-Hall.
Kotler, Philip. 1971. Marketing Decision Making: A Model Building Approach. New York: Holt, Rinehart & Winston.

Print Teaching
Teaching Interests
Development of marketing principles and new products, strategy, promotional planning, marketing for nonprofit organizations, international marketing
Executive Education
Chief Marketing Officer Program

Master the insights needed to navigate significant challenges faced by CMOs today, by engaging in meaningful discussions with Kellogg's top faculty and industry executives. This program is specifically designed to increase the odds of success for enterprise marketing leaders.

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