Rebecca (Becca) Kirby
Becca Kirby serves as a Lecturer within Kellogg’s Public-Private Interface Initiative (KPPI) and as Market Access Director for NEST360° (Newborn Essential Solutions and Technologies). NEST360° works to reduce preventable newborn deaths in sub-Saharan Africa through the development of innovative technologies and the scaling of these life-saving medical devices across health systems. Through her involvement in market shaping activities, Becca works to design solutions that help better connect both the supply and demand side who face high transaction costs, information gaps, or risk imbalances that contribute to market shortcomings. In her role, Becca works to understand these challenges and design scalable and sustainable solutions, ultimately helping to build an efficient and functional marketplace for newborn services and equipment in Africa. She has worked closely with UNICEF to develop 16 Target Product Profiles for newborn technologies in resource-limited settings, presented as a panelist on global World Health Organization (WHO) webinars, led market assessments in multiple African countries, and designed the global Newborn Technology Landscape report.
Prior to her work at Kellogg, Becca worked as a consultant in Deloitte’s healthcare practice. She received her MBA from Kellogg and BBA from the University of Michigan’s Ross School of Business.