Linda Kim
Linda Kim believes every brand can improve and deepen their connection with their customers. With a background in consulting, brand management, retail merchandising, digital marketing, and loyalty rewards, Linda has worked to help brands and retailers develop innovative marketing strategies to delight their customers.
She has worked at Target, Nestle, Starbucks, and most recently at lululemon focusing on digital marketing and leveraging customer data to re-target and personalize content to drive engagement and loyalty.
Linda has also invested in mentoring programs throughout her career, volunteering at GRIP Outreach for Youth, Minds Matter, and Pulaski elementary school to expand opportunities for younger students.
Influencer Marketing (MKTG-939-5)
With the ever-growing fight for customers’ attention, influencer marketing is a way to build brands and drive awareness through to purchase for products and services. But many organizations are not fully unlocking the power of influencers to reach their business goals. This course will teach you how to plan and execute a clear influencer marketing strategy and build effective campaigns. We will learn how to measure influencers’ value to companies and learn how influencers create value for themselves. Class sessions are experiential and include a combination of best practice frameworks, in-class exercises, guest speakers, hands on influencer software experience and a project with a local company.
