Yves has 25 years of experience in a rare combination of business, marketing and communications expertise in a
global setting, having worked for clients in the upper and luxury segments on 4 continents.
He has worked on both the client and the agency side.
On the client side, he contributed to build Nikki Beach as a global brand worldwide; helping it become a leading
luxury entertainment and lifestyle brand, with global responsibilities in branding, marketing, licensing and
sponsorship. He equally worked successively for Vittel in Japan, Estée Lauder in the US and Neutrogena (J&J) in
Benelux.
On the agency side, he was International Deputy Brand Director for Publicis Worldwide, where he developed
holistic communications strategies for select Nestlé global brands by helping to define brand strategies, research
and creative work within integrated platforms.
Prior to that position and following his graduation from the Kellogg School of Management in 1994, he worked in
London as an Associate for CSC Index, a leading management consulting firm specialized in reengineering.
Yves holds an MBA from the Kellogg School of Management (1994). Yves was the president of the Kellogg Alumni
Club of France for 7 years (1998 – 2005) and was the recipient of the 2002 Kellogg Alumni Service Award, an
award recognizing the efforts of graduates who have promoted the Kellogg school throughout the world.
He is a monthly contributor to the Harvard Business Review and Influencia on branding and strategy. He is one of
the global ambassadors of Summit - https://summit.co, which “builds communities and places that catalyze
entrepreneurship, creative achievement, and global change to create a more joyful world”.
He is since 2015 an advisory board member of KREWE, a New Orleans-based and culturally inspired independent
eyewear company celebrating individual style with modern, iconic frames.
