Gina Fong is a consumer anthropologist who believes that giving someone the gift of understanding is one of the most human-centric acts one can do. As a marketing professor, she loves transforming the classroom into a curiosity gymnasium so students learn how to think with their head, heart, and gut. She teaches the marketing elective Ethnographic Customer Insights; her students conduct ethnographic research for and present their strategic recommendations to a real-world client. She was voted the L.G. Lavengood Outstanding Professor of the Year by Kellogg's 2023 graduating class.
As a principal at Fong Insight Gina helps organizations become customer-centric by coaching them how to discover and distill insight. She also conducts research and delivers keynote speeches to a variety of clients around the world, ranging from Fortune 500 companies to entrepreneurs, small business owners, and start-ups. No matter what the situation, Gina's ultimate goal is to help people become joyful customer advocates.
Learn how to win in today’s hypercompetitive marketplace by gaining and translating insights about consumers’ goals, beliefs and behaviors into an effective marketing strategy. Go home equipped to segment, reach and convert customers more effectively.
Harness the power of customer insight to drive winning strategies and hard-wire the voice of the customer throughout your organization. This interactive program will equip you with the right blend of qualitative and quantitative tools to gain and sustain competitive advantage.
This highly interactive, live virtual program positions the high-performing, emerging leader to make bold career moves, laying the foundation for general management and leadership of the broader business. Through an exploration of strategic business functions with some of Kellogg’s leading faculty, you will immerse yourself in how to lead in a complex, competitive, global market.
The digital revolution is empowering customers, fueling disruptive innovation and globalization of markets. In the wake of these challenges, firms that are customer-centric thrive. Learn how leaders successfully infuse a customer-centric perspective throughout an organization, generate value, build brands with meaning, and offer exceptional customer experiences to win in the digital age.